Tag: PC sales

Commercial sector helps PC growth

20120313_InformaticaThe commercial sector has been a PC sales hotspot helping the market deliver low growth in third quarter, at least in Western Europe.

Bean counters from Context have been adding up the numbers, and dividing by their shoe size and decided that the commercial sector has been a growth area. While the back to school windows for the PC market have been disappointing, commercial orders grew to cover up the problems as efficiently as woodchip wallpaper.

Context said that most of the third quarter  was used by distribution to clear PC inventory, using special promotions as a tool, to get things ready for the fourth quarter.

Sales across Western Europe for third quarter came in at 0.8 per cent up, year-on-year, with notebooks improving by 3.5 per cent as desktops continued to decline with a 5.9 per cent fall. The UK saw third quarter PC volume growth beat the overall Western European market, coming in at 1.2 per cent in the third quarter.

Context said there were reasons to be optimistic about the future, with Windows 10 having an impact. However, it warned that Brexit would have an impact on pricing as would the uncertainty caused by the political situation.

The business customer base was the one that kept firing with sales up by 3.3 per cent, with notebooks driving that performance.

So far Windows 10 had not had much of an impact, but Context saw some spending as a result of upgrading to run the latest Voleware.  This is expected to filter through this quarter and the first half of next year.

Marie-Christine Piggott, senior analyst at Context said that there are expectations in the business space of continued, moderate growth at the end of 2016 thanks to year-end projects and Windows 10 commercial sales will also begin to pick up at the end of the year,” said.

There is little hope for the Consumer side. Customers were moving away from the traditional laptops and PCs preferring to splash out on convertibles, Chromebooks and gaming PCs.

Business customers also embraced detachable with that segment rising by 227 per cent year-on-year to go above 250,000 units through distribution.

The third quarter was great for vendors. HP which now commands a third of the units going through distribution. Asus also saw volumes increase by nine per cent  to gain a 13 per cent  share and Dell was also improving, Context said.

 

Notebook sales slow in the third quarter

notebooksWhile the computer industry saw comparatively small growth for notebooks in the second quarter, it looks like the third quarter will be much slower.

The third quarter always used to be buoyant for PC sales until sales started to slow a few years ago as smartphones and tablets came into their ascendancy.

Taiwanese wire Digitimes reports that ODMs (original design manufacturers) largely based on the island has fallen quite short of expectations.

It attributes the growth in the second quarter not to a rise in interest in the platforms any more, but because Windows XP was phased out in the spring.

People realised that if they were going to buy a notebook, it would be as well to do it then and move to a new Windows operating system.

Reports earlier this week suggested that sales of tablets in North American and western European markets had reached a degree of stasis too.  Most people who wanted a tablet have got one.

Old PCs are costing SMBs time and money

ancient-laptopSmall businesses are bleeding cash thanks to their reliance on antiquated PCs. According to Intel’s Small Business PC Refresh Study, the average small business worker loses one work week per year due to old PCs.

The Techaisle survey covered 736 businesses across six countries and found that more than 36 percent of them use PCs that are more than four years old. The old boxes require more maintenance, repairs and they exhibit security and performance issues, all of which have a negative impact on productivity.

Worse, the average repair costs for older PCs usually equal or exceed the cost of buying a brand new one. On average small businesses spend a staggering $427 to repair a PC that’s four years or older, which is 1.3 times the repair cost of PCs that are less than four years old. Almost a half of respondents did not even know that Redmond is planning to cut off support for XP next year.

Curiously, businesses in the US tend to use the oldest PCs on the planet – 8 percent of them are using PCs that are five years or older. In India, just one percent of small businesses use ancient PCs.

The results aren’t very surprising. A couple of months ago Intel released another survey which found that the average age of PCs is going up and it’s now at four years or more. The upgrade cycle is getting longer and there’s practically no incentive to upgrade for many users.

EMEA PC shipments down 16% in Q3

european-commissionPC shipments in EMEA declined 16 percent in Q3 2014, hitting a grand total of just 21.4 million units. What’s more, research firm IDC reports notebook shipments dropped 20.6 percent, while desktops weathered the storm with a 7 percent plunge. This is understandable because desktops can’t be cannibalized by tablets, so sales of workstations and gaming desktops are still relatively stable.

However, there are some encouraging signs. Although the market contracted, the drop wasn’t as bad as last quarter and there are some signs of recovery.

“The third quarter marked a change in the overall market trend,” said Chrystelle Labesque, EMEA research manager. “While it is too early to talk about recovery, the worse seems to have been reached in the second quarter of 2013. However, the ramp-up is mainly in the commercial area, with September performance above expectations for most players.”

Labesque added that the end of Windows XP support in 2014 is already driving IT departments to focus on hardware refresh, generating higher renewal in the corporate space.

Shipments in Western Europe were down 13.2 percent year-on-year. The back-to-school period didn’t help much, as demand remained soft, which can also be attributed to the late rollout of Windows 8.1, at least to some extent.

IDC believes new form factors like convertibles based on Intel’s new SoCs could drive demand in the fourth quarter and the introduction of Bay Trail and Windows 8.1 products might be the reason shipments were slow in Q3, as nobody wanted to end the quarter with practically outdated inventory.

Interestingly, Central and Eastern Europe did even worse than the Middle East and Africa, with a decline of 22.2 percent. MEA dropped just 14.5 percent.

As far as vendors go, Lenovo is continuing to outperform the competition. It ended the quarter with a 15 percent share of the market, up from 10.7 percent in the second quarter. HP also gained share, and it’s still the leader with 21 percent, up from 18.2 percent. Acer and Asus continued to bleed, losing almost a fifth of their share in the process.

Gartner sees more gloom in PC market

pc-sales-slumpShipments of smartphones and tablets are skyrocketing, while PC shipments are going off a cliff – that pretty much sums up every single market research report over the last couple of years. Gartner’s latest report is just more of the same.

Big G estimates tablet shipments will grow 53.4 percent this year, hitting 184 million units. At the same time, shipments of PCs will be down 11.2 percent compared to 2012. It’s no surprise, but it’s worse than what Gartner forecasted back in April, when it said PC sales would decline 7.3 percent.

The trouble for PC churners is that old form factors are dying, but at the same time new form factors such as hybrids and ultrathins aren’t growing fast enough to balance things out. Even when shipments of ultraportables like Windows 8 tablets are thrown into the mix, the decline is still 8.4 percent. However, Gartner still believes new form factors will help in the long run. Shipments of traditional desktops and laptops are expected to total 303 million units this year.

Tablets are evolving as well and new form factors are emerging. In the high-end we’re seeing more elaborate designs with proper mechanical keyboards, although OS constraints are limiting their success. At the bottom, shoppers are picking up cheap 7-inch tablets like the Nexus 7 and Amazon’s Kindle Fire series. Even cheaper devices are available. Last year was all about the $199 price point introduced by the Nexus 7, while this year is shaping up to be the year of the $99 white-box tablet.

Tablets aren’t just hurting PC sales, cheap and cheerful tablets are also expected to cannibalize holiday smartphone sales. Smartphone penetration is already relatively high and western markets are still in love with pricey high-end devices, so a cheap tablet seems like a good holiday gift idea.

The most impressive figure in the report is the combined shipments estimate. The world will gobble up a staggering 2.32 billion phones, tablets and PCs this year.

Acer denies merger rumours

acer-logo-ceAcer has shot down rumours of a possible merger with Asus or Lenovo. The rumours originated in some Asian outlets, which claimed that certain investment banks planned to invite Lenovo or Asus to merge with Acer.

Acer said it was not contacted by any investment bank with such a proposal and that wouldn’t be interested anyway, reports Digitimes. It’s easy to see why such a rumour would take off. Acer is in trouble like most PC vendors, except Lenovo. Consolidation might be the next step for some vendors, but Acer insists it will soldier on alone.

The company says it reforming and that it’s confident its brand and business can weather the storm. However, recent sales figures indicate that both Acer and Asus suffered the biggest drop in PC sales this year compared to other PC outfits.

Acer is down, but it’s not out. It still builds some interesting PCs and its aggressively pursuing tablet and smartphone markets, although they are already saturated and as a result it is bound to face stiff competition in all emerging segments.

PC market to go from bad to worse

pc-sales-slumpAs if there was not enough bad news on the PC front, IDC has updated its forecast for 2013 and it now estimates PC shipments will fall 9.7 percent this year. Back in May IDC said PC sales would drop 7.8 percent, but in the meantime things have gotten a lot worse it seems. PC shipments dropped 4 percent in 2012, so the cumulative decline will be even worse.

So what happened over the last three or so months that made IDC slash another two percent from its forecast?

It wasn’t the poor showing of Haswell notebooks, or the complete absence of hybrids and other half baked attempts to salvage the market. It was China, along with other emerging markets. IDC says consumer interest remains “stubbornly depressed” but the main reason is still soft demand in emerging markets. Not that long ago, analysts were expecting emerging markets to save PC’s bacon, but now it seems they were wrong. IDC now expects a double-digit decrease in China and many other markets in the region will follow suit. India on the other hand is doing just fine, but India alone isn’t enough to reverse the trend.

Meanwhile channel sources are reporting stagnant inventory and plenty of demand for tablets and smartphones. As a result, leading emerging markets are expected to stay in the red next year. The market as a whole is expected to decline through 2014, but eventually it will recover in 2015 and see some modest growth. IDC says the industry will never return to peak volumes seen in 2011. Worldwide PC sales in 2012 totalled 349 million and they’ll be down to 315 million this year and they’ll “recover” to 319.8 million in 2017, which sounds encouraging until you factor in population growth.

“The days where one can assume tablet disruptions are purely a First World problem are over,” said Jay Chou, Senior Research Analyst, Worldwide Quarterly PC Trackers at IDC. “Advances in PC hardware, such as improvements in the power efficiency of x86 processors remain encouraging, and Windows 8.1 is also expected to address a number of well-documented concerns. However, the current PC usage experience falls short of meeting changing usage patterns that are spreading through all regions, especially as tablet price and performance become ever more attractive.”

Worse, the post-2014 recovery will be slow and it will be driven in part by the need to refresh existing systems, which already have much longer lifecycles than a few years ago. Things will start to pick up as businesses start upgrading their old XP boxes, while entry level ultraslims and cheap convertibles are expected to do well on the more consumerish side of things.

While this sounds encouraging, it should be noted that all three categories tipped for success aren’t big money makers. Businesses upgrading ancient XP machines won’t go for anything expensive, entry level hybrids and ultraslims will be very cheap as well, which is not good news for ASPs. What’s more, hybrids and ultraslims have to compete with even cheaper tablets to some extent, so tight margins will be the norm. Needless to say, vendors aren’t exactly thrilled by the prospect of having to build, market and service tons of cheap hybrids only to make peanuts at the end of the day.

SMBs still love PCs

dell-aioSales of tablets are skyrocketing and many punters claim they are cannibalising PC sales, which is true to some extent. Tablets are excellent gadgets for media stuff, but in many settings they simply can’t replace the traditional PC.

According to research firm Techaisle, SMBs are still buying plenty of PCs and tablets can’t tap this market. So the firm believes rumours of PC’s death are greatly exaggerated.

“Those who predict that the PC is dead are not seeing the picture correctly,” Techaisle analyst Anurag Agrawal told Information Week. “They are probably getting carried away by the current wave of tablet adoption.”

Agrawal does not dispute the fact that some people are buying tablets instead of PCs, but this is not a one-for-one replacement. Small and medium size businesses simply can’t replace PCs with tablets.

Techaisle found that 68 percent of American SMBs bought tablets to fill new or complementary functions. Only 16 percent of them bought tablets to replace traditional laptops.

Most tablets in SMBs are used as complementary devices and 70 percent of British SMBs say tablets won’t replace their PCs.

Tablets can be a valuable asset for SMBs, especially in some industries, but PCs will continue to dominate the SMB IT landscape. Tablets are more likely to replace credit card readers and POS systems than PCs.

The real problem for PC vendors is that SMBs and just about everyone else don’t really have much of an incentive to upgrade. PCs last a lot longer than they used to just a few years ago, so many companies buy new PCs only when they have to, that is, when they die.

“There are no compelling reasons based on technology advancements alone for a business to buy a new PC or replace an older one,” Agrawal said. “However, businesses are still buying PCs as per their needs.”

Maturity appears to be killing the PC market, not tablets.

Intel talks up the PC market

Intel-logoIntel is in the middle of a leadership change  and on top of that it is facing headwinds coming from all directions. The chipmaker finally seems to be getting it, at least if statements from CEO Brian Krzanich and President Renee James are anything to go by, and they are.

However, although the new Intel is all about Atom and hybrids, the company is still trying to put a positive spin on dismal PC sales. Intel commissioned an IDC survey of 3,997 US adults which apparently found that the PC is still alive and well. We beg to differ.

The survey found that 97 percent of respondents still believe their PCs are their primary computing devices, not smartphones or tablets. They consider access to their PC essential and 73 percent said they would rather go without exercise than without their PC. Geeks aren’t into exercise, but they are into candy and sweets, yet 71 percent said they would rather ditch their sugary treats than their PCs. Another 65 percent said the same about caffeine, 58 percent would rather ditch their TV, while 33 percent would rather spend a few days without their car than without their PC. The average time spent on computing devices was 43 hours a week and half of that was spent in front of a PC.

However, these figures don’t matter nearly as much as the next one – the average PC is four years old. Just a few years ago this would mean that the average PC is ripe for an upgrade, but this is no longer the case. The upgrade cycle has slowed down and average users have little to gain from getting a new PC. Professionals and gamers are a different breed, but the bulk of PC purchases comes from mainstream users.

Over the last decade or so the PC has become so mature that it is practically treated like any other household appliance. People get a new one only when the old one breaks. Nobody buys a new microwave because Samsung launched a new one, with a colour touchscreen. The same is slowly becoming true of PCs.

On a more positive note, the PC is still practically the only platform for productivity. Tablets and smartphones can’t replace it and they can’t even come close, at least not in the foreseeable future. As a result, 83 percent of respondents to the IDC survey said they are more productive on their PCs than on smartphones or tablets. As for the remaining 17 percent, we’re not sure they know what “productive” means.

Pricey PCs kill any hint of recovery

pc-sales-slumpPC shipments have been slow for months and they should start bottoming out soon, but the PC cause is being undermined by pricey laptops, analysts believe. A new breed of high-end designs based on Haswell parts is shipping, but their prices seem out of touch with reality. 

Buyers just don’t want to pay the premium for new chips, touchscreens or new form factors – and that premium can be quite steep. Most new Haswell laptops and ultrabooks cost a lot more than the average budget laptop and quite a few of them are priced north of £1,000.

“The thought that you can sell a $1,400 notebook is ridiculous. The mess is partly credited to Windows 8,” said Roger Kay, president and principal analyst at Endpoint Technologies Associates, reports IDG News Service. “In their bones they don’t get it. They refuse to deal with the reality of what’s going on.”

Mikako Kitagawa, research analyst at Gartner, believes laptop prices have stabilized and may even creep up. PC vendors are trying to position laptops as premium products compared to tablets, which means they are more likely to focus on high-end and mid-range models, with higher margins.
This may leave more room for cheaper brands, who could focus on entry level laptops, but then again such laptops are experiencing high cannibalization rates from tablets, so the trend is a mixed bag at best. Still, someone always finds a way to make the most of a crisis and we reckon Chromebook makers could do well in such a climate.

However, things aren’t that great in the high-end, either. Now that most people are used to dirt cheap laptops and equally cheap tablets, convincing them to pay more for “premium” models won’t be easy.

Other than prestige or brand snobbery, it’s really hard to make a convincing case for high-end laptops right now. There will be no shortage of executives willing to pay £1,000 or more for a stylish piece of kit, or enthusiasts who go for even pricier, boutique offerings. However, most users will probably be better off buying a budget model for £500 and spending the rest on a tablet, or a vacant apartment complex in Spain.

PC gaming hardware bucks negative trend

gamer-sexAlthough the PC market is going through a rough patch, sales of gaming hardware seem to be weathering the storm quite well. Hardcore gamers are enthusiasts, they can’t trade in their beloved desktops for laptops, let alone tablets. Even console gaming is frowned upon in many circles.

As a result, gamers are continuing to spend and upgrade their high-end PCs. Jon Peddie Research found that sales of gaming hardware will continue to grow and at a CAGR of 3 percent over the next three years. Sales slumped this year and they are expected to hit $18.3 billion. By 2016, however, JPR reckons they will reach $20.7 billion.

Jon Peddie, President of JPR said “Not only is gaming becoming an even more important purchasing influence of PC sales due to the offloading of more basic functionality to smart devices, but we are forecasting growth in the most expensive discrete graphics products. We are also impressed with the embedded graphics offerings this generation and going forward.”

Analyst Ted Pollak also pointed out that many new games are placing increasing demands on the CPU, hence swapping out the graphics card doesn’t do the trick anymore – gamers have to upgrade their CPUs as well. In many cases this means they have to replace the motherboard as well, while investments in additional components such as faster memory and power supply units are not uncommon in such scenarios.

JPR believes that traditional PCs have an advantage in casual gaming as x86 tablets expand the market, and new powerful CPUs with built-in graphics have opened the door to the living room. Nothing can surpass PCs at this point in time because they can run ultra high resolution graphics better than any other platform. Sadly though, 4K or UHD monitors and TVs are still years away from going mainstream, as they could generate even more demand for high-end GPUs and CPUs.

However, although JPR’s forecast is good news for many vendors, we have some long-term concerns.

PC gaming doesn’t come cheap and with record youth unemployment and very little in the way of disposable income, high-end gaming PCs are simply out of reach for many potential buyers. AAA titles don’t come cheap, either. Furthermore most gamers grew up with PCs and they developed a love for tinkering and hardware at a very young age. Now that most kids’ first contact with computers comes in the form of tablets, smartphones and consoles, it will be increasingly difficult to recruit new PC gamers.

In addition, the pace of hardware development in the PC industry is slowing. While we see twofold performance improvements with each generation of ARM-based SoCs, big GPUs and CPUs used in high-end PCs simply can’t deliver such boosts and the performance difference between subsequent generations is narrowing. This trend is here to stay, due to technical limitations, but development of ARM chips is also likely to slow down, as they hit the thermal barrier. Cloud gaming and streaming are also potential threats. A few years down the road gamers might be leasing processing power and streaming games to any screen they want, which would be very bad news for some vendors. Luckily, that won’t happen anytime soon.

European PC market falls 20 percent in Q2

pc-sales-slumpThe European PC market may be about to bottom out, but before it does several vendors will take massive hits,  research from Gartner reveals. PC shipments in Western Europe totalled just 10.9 million units last quarter, down 19.8 percent year-on-year.

Gartner concluded that the death of netbook PCs, inventory woes caused by the transition to Haswell and Windows 8.1 all played a role in the decline. Acer and Asus were particularly hard hit. Acer’s sales were down 44.7 percent, while Asus took a 41.7 percent plunge. Acer sold just 1.3 million boxes in Q2, down from 2.36 million in the same quarter last year. It faired a bit better in Britain, with a 21.4 percent drop. Asus managed 850,000 units, down from 1.45 million last year.

HP still leads the way with 2.28 million units and a 20.8 percent market share. Unlike Acer and Asus, it managed to maintain its market share, but overall shipments were down 17.4 percent compared to a year ago. Lenovo was the only big vendor to end the quarter on a positive note. It shipped 1.26 million units, up from 1.185 million last year. That was enough to boost its market share from 7.8 to 11.5 percent.

Dell also did relatively well. Although its shipments were down 1.1 percent to 1.17 million units, Dell upped its market share from 8.7 percent to 10.7 percent.

gartner-UKPC-2Q13

Although all segments of the PC market declined, notebook sales saw a 23.9 percent drop, while desktop sales declined 12.2 percent. The consumer market saw a 25.8 percent dip, while sales of professional rigs were down 13.5 percent.

Gartner concluded that the UK mobile PC market lost 25 percent of its volume since 2010. PC shipments in Blighty totalled 2.2 percent units in Q1, down 13 percent from Q1 2012.

“The second quarter marked the 11th consecutive quarter of decline in the U.K.,” said Ranjit Atwal, research director at Gartner. “During this time the notebook market has shrunk nearly 25 percent in unit volume. The U.K. notebook market totaled over 2 million units in the second quarter of 2010 and has now reached just under 1.5 million units.”

Atwal said PC vendors are now at a “make or break point” in the industry, as the product move to new hardware and Windows 8.1 could turn things around. He also pointed out that the professional market did a lot better than the consumer market.

However, it looks like things will get worse before they get better.

Lenovo gains on Apple – report

pc-sales-slumpMore good news for Lenovo. According to a company called Canalys, Apple has lost ground to Lenovo on the back of lacklustre iPad sales in Q2.

It is worth noting that Canalys includes tablets in its quarterly PC market reports. Therefore it found that Android now has a 17 percent share in the PC market.

Although tablet sales appear to be slowing down while some people wait for new fruity toys “Designed in California”, Canalys reckons tablets will outsell notebooks by the fourth quarter of 2013. This is in line with previous reports from other research firms.

PC shipments in EMEA fell  year-on-year in Q2, the first decline after two successive quarters of double-digit growth. Western Europe was down 10 percent, while Central and Eastern Europe took a three  percent plunge.

canalys-PCreport-Q213

Demand for smartphones and tablets is increasing around the world. However, faced by a changing industry, channel partners are exercising caution when planning and placing orders. Apple kept the lead in Q2, with 18.6 million units shipped and a 17.1 percent market share. However, it lost two percent from Q2 2012. Lenovo upped its share to 12.9 percent and shipped 14.1 million units. HP lost share and volume and it’s in third spot with 12.7 million units and an 11.6 percent share.

It should be noted that desktop and notebook shipments accounted for about 20 percent of Apple’s total shipments. Samsung also made its way into the top five, with 10.8 million units and a 9.9 percent share, but, like Apple, most of its shipments were tablets, not proper PCs.

Canalys found that most vendors are seeing increased tablet volumes, but that won’t help traditional PC outfits. Volumes are one thing, but most tablets coming out of Lenovo, HP and the rest of the PC gang are on the cheap side, with relatively low ASPs.

College kids like tablets, but still buy PCs

dorm-room-pcTablet sales are going through the roof, but some consumers still prefer the flexibility of a proper PC. According to a Deloitte survey, laptops are still huge on college campuses, which makes sense as it’s easier to copy papers and download illegal torrents on PCs.

The survey found that 82 percent of college students own PCs and 80 percent have smartphones. However, although tablets are popular among every age group, just 18 percent of college students in the US have one. Deloitte concluded that the combination of smartphones and laptops simply makes tablets redundant in a campus setting, reports Marketwatch.

There are a couple of factors contributing to the popularity of traditional PCs among students. First of all they are still unbeatable when it comes to productivity. While tablets may be more practical for reading and researching, nobody is going to write a paper on a tablet. In addition, PCs are incredibly cheap right now, so a low-end PC often costs less than an iPad mini. We also think gaming and storage have something to do with it. When they’re not writing papers, students can use their boxes to play or enjoy some movies or TV shows.

In addition, many PC vendors are offering tempting deals designed specifically for cash strapped students. Dell University, HP Academy and Apple’s Educational Pricing programmes offer big discounts in the US, although the same doesn’t apply to most European markets.

The only trouble is that students don’t like to spend much, so they usually go for the cheapest possible box. They aren’t very likely to choose fancy all-in-ones or small form factor PCs, but there are also quite a few gamers in the mix and they have no choice but to go after high-end PCs or pricey upgrade components.