Tag: paul otellini

Intel replays marketing card

Intel-logoBecause Intel has so few products to show at its expensive upcoming Intel Developer Forum in September in San Francisco, it will play its old three card trick and show off new logos and marketing plans instead. Ailing Intel, it seems, has run out of “innovation”.

That’s according to reliable sources within the corporation that told the Eyes that newly formed CEOs need marketing ideas because product ideas are few on the ground.

The source – based in Asia – told the Eyes that it had attempted to convince ex CEO Paul Otellini that the marketing needed changing to a retro kind of thing, but had come up against determined opposition from the then CEO.

But facing ruin because it was slow off the mark with chips for tablets and for smartphones, instead Intel will attempt to bamboozle the world with marketing. The newly born CEO – and the INTC board are  up for it.

The re-branding will re-position Intel as a 21st century company that doesn’t really invent technology any more. Just manufacture it.

Although we don’t have the new logos and that yet, expect a blast of marketing publicity that talks a lot about not very much at all, faced with the opposition. Oh, that’s not AMD, by the way.

Intel forced to take axe to Ultrabook prices

titanicThe writing was on the wall for Intel-based Ultrabooks well over a year ago.

Overpriced, underwhelming, and facing massive competition from tablets and smartphones and trends such as bring your own device (BYOD), few families would take the risk of spending over $1,000 to have a bright shiny Ultrabook and keeping an eye on jobs and the general economic situation, large corporations weren’t going to splash the cash either.

So the news that Ultrabooks are set to cost far less for the holiday season this year is probably a case of too little too late. It also begs a number of questions about Intel’s business model which remain to be resolved.

Intel’s phenomenal growth was due, in a large part, to the monopolistic hold it had on the PC industry.  True, AMD was around to mitigate that, but it was only in the days of the AMD Opteron that Intel was forced to react.  Because it holds such a large X86 market share, that meant that the revenues from sales of its microprocessors allowed it to finance developing the next generation of its CPUs.  Building fabs is not a trivial matter and involves billions of dollars of investment.  Intel could afford to do this because during its so-called “tick tock” cycle, it was able to maximise profits on its current generation of semiconductors, while developing its next generation.

However, this continual growth could never be guaranteed, and disruptive technology, in the shape of tablets and smartphones, meant that given a choice, lots of people preferred to pay far less for tablets and smartphones rather than go for Ultrabooks at $1,000 plus.

And with this we come to applications and the realm of the other great X86 monopolist, Microsoft.  It’s certainly true that typing on a smartphone or a tablet is not nearly as convenient as using a conventional keyboard.  And if you are into solid beancounting, you’ll certainly need a sophisticated spreadsheet to manipulate the numbers.  Despite the now decades long promise of the paperless office, people still print stuff.  Microsoft, with Windows 8 and its tablet ready interface is too expensive.  It, like Intel, has lost its grip on the electronics market.

There’s another factor to consider, too.  Right now, Intel is in an interregnum period.  Paul Otellini, the current CEO, is due to leave at the end of May.  Intel is actively recruiting for another CEO, but that means, in the short term, that no-one is going to make huge company wide decisions.

In truth, it’s hard for me, as a seasoned Intel watcher, to see quite what rabbit the new Intel CEO, whoever she or he might be, might pull out of the corporate top hat.  Intel has been in fixes before, and because of its size and its sway can never be underestimated.  But it’s hard to see it making very much more than a ripple in the smartphone and tablet market, leaving it between a ROC and a hard place. It’s also hard to see where the complex supply chain it generates is going to end up, too.

Channeleye’s likely tips for new Pope

Leo-I_Attila_Raphael-(1)With Pope Benedict announcing that he is cleaning out his desk and collecting his pink slip, Channel Eye has come up with a list of those who it thinks will have the right stuff to be the next Pope. Now we know that one of the jobs of the Pope is to be Catholic, but given that the church is unlikely to survive another 100 years unless it liberals up a bit, we have given our nominations on the basis that if they can run an IT company they can probably look after the world’s largest religious organisation.

1. Steve Ballmer
Ballmer is already half way to the job by having the inner certainty that he is God. Ballmer would sort out most of the Catholic church’s problems by shouting at them until they go away. Pope Ballmer would probably encourage cardinals to make all sorts of power plays so long as they left him alone. We predict that under his rule, the Catholic church would adopt wide scale contraception to avoid another Ballmer.

2. Sir William Gates
Since resigning from Microsoft’s top job, Gates has been heading towards sainthood. Not only is he well on the way of purging Africa from the devilish mosquito, his various charity work is now healing the sick of Polio. If he were appointed Pope, Gates would closely monitor other religions and then try to mimic their success.

3. Steve Jobs
A tricky choice for the church given that he is already dead, however, that has not stopped him being the head of the world’s fastest growing religion. Chances are that thanks to Apple technology he could do the job from the afterlife, all it would take is to replace all those videos of him with an iPad so that he appears to be holding a bible. We predict that under the rule of Jobs, which would be eternal, you would have to pay half of your salary to the church every year and queue to get into the sermons.

4. Leo Apotheker
A bit ofan  outsider but given that Cardinal Ratzinger was a similar figure within the Catholic church, and it is known for being fairly conservative, we think he could be a starter. Pope Apotheker would start by selling off all the churches and training all priests so that they could handle business management software, like SAP. While many people will not understand why the Catholic Church should dump everything it makes money on and moving into business software, Apotheker would point out that this was exactly the same plan he would have run for HP if those pesky board members had not been involved.

5. Michael Dell
Although he might be a little busy for the job, Michael Dell will abandon all the churches and tell his priests to take their services directly to parishioners. However, if this plan starts to go wrong, he will do a deal with Microsoft to buy out the Church from its Mafia backers and make himself the supreme pontiff and not have to answer to anyone.

6. Paul Otellini
Paul Otellini is retiring soon so might be up for the job, as he is a big fan of monopolies and will probably rule the Catholic Church in the same way as he did at Intel. This would involve leaning on the supplies of other religions and advising them to follow the Roman Catholic Church. Then the other religions would go broke and collapse. In some cases, where they had interesting theology, Intel might buy up their patents and incorporate them into Catholic theology.