Kcom has got some more Cisco certification on its roster that open it up to selling and delivering further Cisco’s cloud products.
The programme gives partners cash rewards for selling cloud services as well as other incentives.
From getting the Cisco Master Service Provider certification, Kcom will now be able to flog at least two Cisco services, that is, managed or cloud services labelled Cisco Powered.
The service designation are in Cisco Powered Hosted Collaboration Solution and Cisco Powered Managed Hosted Collaboration for Contact Center, complementing the company\s existing services.
The idea is to use Cisco Powered services to boost connectivity to boost customer connectivity and take away unnecessary technology to reduce both cost and risk. For their buck they get 24/7 partner and Cisco support plus the sway of a big name.
Sato has said it wants to expand its channel opportunities across Europe.
The barcode printing, labelling and EPC/RFID company has announced that it will be expanding and developing its Business Partner network across Europe.
It has launched a campaign called “Year of the Channel” which it says will focus on increasing its support for existing business partners and actively recruiting new VARS, complementing those already participating in its European Partner Programme.
The company boasts it has seen great success since initially introducing its Prestige Partner Programme in 2010 and has brought in more than 100 new VARs in its European programme.
SATO hopes the campaign will build on the achievements so far and continue the search for new complementary partners.
The Prestige Partner Programme comprises three tiers with SATO now focusing on building up the two upper tiers – Premier and Champion. Within this the company continues to look for partners with market specialisation, application specialisation, specific technical skills, value-added qualities within a target market segment.
These include the retail sector, food and quick service restaurants, manufacturing, transportation and logistics as well as healthcare and government.
Vendors enrolled in the programme, SATO promises, will benefit from comprehensive training and technical services packages as well as marketing tools and funds that help generate sales leads.
As part of the effort, SATO has redesigned and relaunched its Business Partner Portal, which provides access to a large variety of valuable marketing resources, moving it on to a new technology platform allowing for a more user friendly interface and more effective communication within the network.
A10 Networks has launched a EMEA partner programme, which is claimed to offer a small community of committed partners more benefits.
According to the application network company, its new Ten4A10 programme will have a maximum 10 members with one distributor, two Gold, three Silver and four Bronze, which it hopes means that partners will gain more support and be given a clearer picture of the channel landscape.
The new programme has been formed following feedback from the company’s current partners as well as the current state of the Application Delivery Controller (ADC) market.
Andre Stewart, Vice President Sales EMEA for A10 Networks said that by looking at the
vendor landscape, the company had identified there was networks with an “over extended channel that was fighting over margin while selling an overpriced product.”
He said Cisco had “deserted” the ADC sector and was pushing its channel to compete with Citrix partners in offering NetScaler, while smaller rivals such as Radware and Kemp didn’t offer in- depth products that enterprise customers required.
Ten4A10 programme means that a maximum of 10 per country will be supported directly through a channel manager with an associated set of benefits around training, support and marketing.
The company also said that it will increase margins by approximately 10 percent across all tiers with additional margin uplift through deal registration and customer reference programmes.
It has also promised an agreed set of target accounts per partner as well as free use of A10 Virtual appliance software for demonstration purposes
The new Ten4A10 strategy and supporting programme will be implemented in A10’s highest revenue producing EMEA regions including the UK, France, Germany, Spain and the Netherlands.