That’s according to channel services company 5i – which said today it is launching a Partner Enablement Programme.
Richard Brown, 5i channel sales director, said: “Cloud technology offers many benefits but is also the biggest threat to businesses. And resellers are quick to recognise the complexities of deployment.
“It is the most disruptive technology to dominate the market for a long time. Many businesses see the huge benefits that cloud can bring – but embracing it can be incredibly challenging.,” he continued.
Brown said that resellers’ customers rarely introduce full cloud deployments but are looking for blended cloud and on premise environments.
The 5i programme, he said includes marketing, sales, pre-sales and technical engagement to support partners. If resellers use its services, resellers always keep their customers. Brown said his firm is 100 percent channel focused.