OneView’s Digital Store Platform will provide Carhartt store associates with customer information, enabling them to fully engage customers and foster greater loyalty. The platform includes integration adaptors to OneView’s partner network for expanded connectivity to a broad range of applications including Carhartt’s IBM Commerce, enabling a shared basket and other omnichannel methods within Carhartt stores.
Carharrt’s retail manager, Jamie Millar, said his company had spent more than 128 years evolving and changing to best serve its hard-working customers.
“OneView’s capabilities, including endless aisle and shared basket, are intuitive and efficient, which supports our vision for the business and addresses the way our customers want to interact with our brand.”
OneView CEO Stuart Mitchell explained, “We are pleased to have Carhartt join the growing list of retailers globally who are embracing digital transformation and cloud-based point of sale. OneView will enable Carhartt stores to become the digital hub of customer experience and engagement in the very the heart of retail – the store.”
Retailers that opt for a software as a service (SaaS)-based POS solution have gained traction for expediting implementation and upgrades, as well as optimising solution costs and lowering total cost of ownership (TCO). In addition to being cost effective, an enterprise solution delivered in this manner easily keeps pace with company growth and technological innovations, extending software availability to all locations and devices without burdening the retailer’s IT resources, he said.
OneView’s cloud-based Digital Store Platform is a single, unified platform that breaks down siloes and enables retailers to share all valuable commerce data across the retail enterprise. Lightweight, full mobile deployment of the platform extends POS and unified commerce capabilities to virtually anywhere-store associates, pop up stores, and retail apps that allow customers to use their own device.