Tag: Nutanix

Nutanix and HPE are not chums

9-coverHPE has made clear in no uncertain terms that it is not partners with Nutanix, after the latter opened up its Enterprise Cloud Platform software to allow users to install it on HPE ProLiant and Cisco UCS B-series servers.

Nutanix made the announcement late last week, signalling a move away from its traditional all-in-one approach.

HPE is cross at the move and issued a retaliatory blog post slamming the idea of using Nutanix software in favour of a purpose-built HPE platform.

In the post, titled “Don’t be misled… HPE and Nutanix are not partners”, the clearly irritated former maker of printer ink told customers “considering running hyperconverged infrastructure (HCI) on an HPE server, you should consider the HPE HCI offerings”.

HPE’s VP of marketing, Paul Miller, said: “Landing Nutanix software on HPE hardware without any type of OEM or support agreement is going to cause real issues in the real world – in the absence of a real support agreement.”

Nutanix previously made its software available as part of a hardware all-in-one package, Nutanix said it will make it compatible with rivals’ servers so customers can choose its own offering over those from competitors like HPE and Cisco.

HPE’s Miller warned that in the case of an outage, HPE could provide immediate assistance so long as you’re running its own software, but for those customers taking on third-party offerings, it is unable to provide the same levels of service.

HPE said it is not surprised by the idea that a company would want to run its software on HPE ProLiant, it appears Nutanix has jumped the gun a little by forgetting to inform the hardware provider of its cunning plan first.

HPE’s recently bought hyperconvergence specialist SimpliVity for $650 million, a direct competitor to Nutanix so it makes sense that HPE would not be keen to have customers from turning to a competitor.

Nutanix has said its Enterprise Cloud Platform software will be available for HPE’s portfolio by the end of the year.

Nutanix shows a different sort of channel plan

Nutanix-Product-Shot-3US outfit Nutanix has decided to take on an unusual approach to the channel which has got vendors across the pond sitting up and taking notice.

The outfit does not have a three tier program with clip levels and does not pay back end rebates. What it does is sort out an investment strategy with channel partners that will see the company work in lock-step with 40 solution providers globally.

It still has a channel of more than 4,000 solution providers, but these are served through distribution.

Nutanix channel chief of Chris Morgan told  CDN that the company practices the 80/20 rule; it’s just applied mostly to the 20.

“The investment strategy with partners are based on which partners are ready on what we are doing and take it to the customer. Partners can still be transactional with distributors but we are focused on a small number and we want to help them transition their business. What has to happen is they need to break from the past and go to the future,” he said.

Incentives for the 40 partners include a strict deal registration program that ensures price protection. Morgan added that these partners also have the freedom to sell anything else.

The cunning plan appears to be working and putting the fear of god into outfits like Cisco.