Tech Data has teamed up with six OEMs to allow resellers to stay and play with Windows 8.
The event, in connection with Microsoft, Intel, Samsung, Toshiba, Asus, Fujitsu, Lenovo and HP will allow resellers to get hands-on experience and see for themselves a range of different devices for both personal and business use running the operating system.
EMS was called upon to design and build a presentation and product demonstration space as well as manage an intensive pan-European tour schedule.
The company said fifty events had been planned over 25 days and the tour was expected to attract thousands of visitors.
Nigel Judd, Marketing Services Director at Tech Data Europe, said EMS had helped Tech Data with the opportunity to give thousands of resellers across Europe a hands-on experience of the latest devices running on the Windows 8 platform from leading vendor partners.
EMS will manage the 10-week tour that starts in April 2013 and will target Brussels, Rotterdam, Gothenburg, Copenhagen, Berlin/Cologne, Zurich, Milan, , Ferrara, Barcelona, Madrid, Munich, Paris, London, Birmingham.
