Google’s Nexus 7 has gone on sale in Britain. Prices start at £199 for the 16GB version, while the 32GB one costs £239. In addition to Google’s Play Store, it is also available at Currys, Tesco, Argos, Amazon and John Lewis.
It is competitively priced. Although it’s based on a Qualcomm chip which is also used in the Nexus 4, the Nexus 7 features a 1920×1200 screen and as it is a Nexus device, software support is second to none. In many respects, it renders other cheap 7-inch tablets rather pointless, which is hardly great news for Google hardware partners. The Nexus 7 is now available in France, Germany and Spain, too. However, smaller markets will have to wait.
The Nexus 4 has been around for a while, but it is still a very competitive product. It might not have a 1080p screen or the latest greatest processor, but it’s a great workhorse and its build quality is still superior to any Samsung phone out there. Now it’s an even better deal, as Google slashed the price for the 8GB model to just £159, while the 16GB version now costs £239. If LTE isn’t a must have, the Nexus 4 is truly a steal for anyone who does not want to get bogged down in a two-year carrier deal.
Google is also expected to roll out a new Nexus 10 later this year and rumours of a Nexus 5 superphone are rampant. Let’s not forget the Moto X, either, although it is limited to the US market.
It’s all good news for Android fans and Google, but Google hardware partners are probably not amused. With such low prices, Nexus products are disruptive and they are hard to keep up with. They always get the latest updates and on the hardware front they offer great value, although they don’t tend feature the latest tech out there.
The only good bit news for other Android peddlers is that Google doesn’t appear to be trying too hard. Geeks love Nexus gear, but average people have no idea that it exists at all. Google is simply not marketing Nexus products properly, but this might be about to change. Googlerola recently announced that it would spend a few hundred million dollars on Moto X marketing and if Google starts marketing Nexus products just as aggressively, well then, anything could happen.