Apple’s share of the tablet market appears to be at an all-time low, thanks to strong competition from cheap and cheerful Android tablets.
Despite the slump, Apple still remains the biggest player in the tablet market, but it is no longer the only outfit in town.
According to Trend Force, iPad sales dipped from 17 million to 14.6 million units last quarter. It ended the quarter with a 35.5 percent market share. Samsung ranked second with 8.8 million units and a 21.4 percent share. This is rather surprising, since Samsung’s tablets tend to be overpriced and overhyped.
Asus wound up in a distant third spot, with shipments of 1.6 million and a 3.9 percent market share. Acer wasn’t far behind, with 1.5 million units and a 3.6 percent share. Amazon ranked fifth with 1.1 million units and a 2.7 percent share.
Microsoft and Google in next, at 0.9 million and 0.7 million respectively and the figures are surprising to say the least. Google’s Nexus 7 was supposed to be a cheap, high volume device, but it seems it was outpaced even by Microsoft’s Surface tablets.
It should be noted that Apple is gearing up to introduce the fifth generation iPad and the second generation iPad mini. It current line-up is rather dated and the new iPads could turn things around. Google introduced the new Nexus 7 last week and it is getting some very positive reviews as we speak.
However, we believe the most interesting number in the report has nothing to do with Apple, Samsung or Google. Makers of white-box tablets sipped 9.7 million units last quarter, for a combined market share of 23.5% percent. In other words for every Surface RT or Nexus 7 tablet sold last quarter, nameless Chinese manufacturers sold ten of their equally nameless tablets.
Google’s Nexus 4 has been on sale for three months, although one could argue that it has been on sale for a couple of weeks, since it wasn’t really available anywhere. For some reason, Google grossly underestimated demand for its latest vanilla Android phone, resulting in ridiculous shortages in every single market.
Android enthusiasts managed to work out that Google shipped just a million units in the first three months of sales, after four months in production.
Microsoft’s Surface RT tablet rollout came and went without much fanfare. Although Redmond’s first crack at the tablet market received relatively positive reviews, consumers seem unfazed and many of them are choosing to trade in their new tablets.
IHS iSuppli estimates that channel shipments totaled about 1.25 million units, but far fewer have been sold. In fact, as little as 680,000 to 750,000 units appear to have actually been sold.