The company has been suffering lately and its global market share down on year for the third straight quarter and its profit scraping at a three-year low.
Samsung suffered the most in China which is the world’s biggest smartphone market and it was knocked off its number one slot by Xiaomi.
The Chinese seemed to have a problem that Samsung’s lower-end products were pricey and not different enough compared to Xiaomi and Lenovo.
The Galaxy A3 and A5 are seen by analysts as Samsung’s first counter-attack. Initially launching in China in November, they will be Samsung’s first devices to feature fully metallic bodies and its thinnest smartphones so far. The A3 and A5 are comparable to those of the top-of-the-line Galaxy S5, but have a lower screen resolution quality.
Samsung classified the new phones as mid-tier, and said they will be launched in other “select markets”, without disclosing the pricing.
However, it still might have problems and much depends on price. In comparison to the A5, Xiaomi’s Mi4 device is thicker but has a faster processor and better display.