Tag: media

Ooyala gets into the channel

r6uhkgtsix9vtvl3pjd4Broadcasting and media sector outfit Ooyala has launched a channel programme with the aim of getting more VARs and MSPs.

Normally getting into the video and media market is limited to those channel specialists.  Ooyala thinks it can be made easier for those looking to get a foot into broadcasters and media firms.

The video monetisation specialist has rolled out its solutions partner programme, which is designed to attract IT partners that can sell a range of products from video production workflow to analytics and video monetisation. It wants partners with the data skills that can help broadcasters go digital.

Ooyalal thinks that VARs or MSPs are in the best position to pull together a solution that can help its target market get into a position where they are ready to take advantage of the latest digital technology.

Channel partners have the advantage of signing up for a scheme that has a customer base that is likely to have digital needs that go beyond simply the video and could want more.

Ooyala CEO, Issac Vaughn said that Ooyala wanted customers to thrive in the future of TV delivery and production.

“ Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” he said.

IBM makes Clearleap into cloud expansion

cloudBiggish Blue’s push into the cloud has continued with its purchase of the cloud-based video service provider Clearleap.

Clearleap owns a video platform which can be scaled in a big way and is used by leading media and entertainment companies.  It will be integrated into the IBM Cloud platform. The combined technologies will provide enterprises with a fast, easy way to manage, monetize and grow user video experiences, and deliver them securely over mobile devices and the Web, according to IBM.

Steven Canepa, general manager of IBM’s Global Media & Entertainment Industry division said in a a release that mixing Clearleap with IBM’s analytics and hybrid cloud capabilities will deliver new video solutions that will fundamentally change communications across every industry.

This is the sixth planned cloud-based company acquisition by Big Blue in as many months. In November, IBM revealed plans to purchase cloud-based software developer Gravitant  whose platform CloudMatrix allows companies to adopt a multi-sourced cloud operating model by making it simpler to create, manage and order a multi-cloud IT environment from a single console. Also in November, the company bought Cleversafe, a developer of object-based storage software and applications.

In October, IBM bought The Weather Co.’s B2B, mobile and cloud-based Web properties. The purchase would bring together IBM’s cognitive and analytics platform and The Weather Co.’s cloud data platform, which handles 26 billion inquiries to its cloud-based services each day, according to a release.

IBM wants  to buy Compose which provides database as a service offerings targeting the Web and mobile app developers.