The Canalys Channel Conference closed at 3PM prompt this afternoon, Barcelona time, but not before one of the few channel journalists left standing was given a five minute slot to stand and address the thousand or so attendees at the conference.
Cristoph Hugenschmidt, a journalist at Inside Channels CH, made an impassioned speech about how the community of vendors, distributors and resellers need the independence that real journalism – rather than fake news or marketing spin – offers that influential group.
Cristoph reckons – and ChannelEye agrees – that the hugely lucrative market needs independent journalism more than ever before. He gave as an example a Canalys event he attended a year or two back where a marketing spinner told the assembled hacks that journalism wasn’t necessary any more because his company could put out the message it wanted via social media and using impoverished hacks to write online press releases.
Nevertheless, after delivering this insult to the hackettes and hacks at the table, according to Cristoph, he tipped up a couple of hours later and said: “I do expect you journalists to be at my 9AM roundtable tomorrow.”
The Swiss hack was basically saying that unless the channel supported free and independent journalism as part of the community, we’ll all wither away and companies will lose the insight, gossip and spinicide that hackettes and hacks deliver.
Why does the channel need journalists like Cristoph and the few of us that are left? My feeling is that despite the noise of Twitter and other social media, and PR and marketing executives spinning like tops, there is a need for a cool third party appraisal of what’s going on. “Going forward”, to use an infamous marketing perversion of the phrase “in the future”, company CEOs need to decide whether they can afford the ridiculous price of marketing spin and decide whether it’s worth it.
ChannelEye of course, is notorious as purveyors of “fake news” – via The Rogister and theINQUIRER.net, and coined the term “wide awake news” two years after Donald Trump was born.