Smartphones and tablets have not just changed the way we shop online, they are also having an impact in brick-and-mortar shops, as many shoppers are using them to compare prices and read product reviews. But shoppers aren’t the only ones doing a bit of intelligence work on the ground, the retailers are responding in kind. more»
It appears that Facebook is finally starting to make sense for marketers. For years Facebook users complained about every single redesign and the inclusion of more ads, especially intrusive ones that appear in newsfeeds.
However, it appears that they are working. more»
Tablets and smartphones are quickly becoming the platform of choice when it comes to online shopping. According to IMRG Capgemini, mobile accounted for 23.2 percent of online sales last quarter, up 11.6 percent year-on-year. What’s more, the actual proportion of retail site visits coming from mobile was up to 34 percent from 21 percent a year ago. more»
A report fresh out of Nielsen found that shoppers behave quite differently when they’re doing their shopping on tablets rather than smartphones. Tablets are a lot more likely to be used for product browsing and tablet users write more product reviews. more»
British people are falling in love with e-commerce and a new eMarketer report claims their enthusiasm for buying things they don’t need and can’t afford with money they don’t have will drive UK business-to-consumer e-commerce sales up to £62.49 billion this year. more»
Online retailers are on a roll, but many of their sites aren’t performing well due to some rather basic technical limitations.
According to a recent report from NCC Group, the top 50 online retail sites in Britain exhibited poor website performance last quarter and much of the problems were caused by ancient internet connections. more»
Physical retail outlets and e-commerce operations are starting to converge and consumers are starting to treat all channels as shopping, which it essentially is. Although high streets are suffering, e-commerce is becoming a force to be reckoned with, but e-commerce and brick-and-mortar retail are not mutually exclusive. more»
The online retail market in the UK is still going strong and according to IMRG Capgemini’s latest figures it is growing at the fastest rate in two years. IMRG Capgemini’s e-Retail Sales Index found that June sales rose 20 percent year-on-year. more»
For months now we’ve been reading very optimistic reports on the future of mobile payments and m-commerce, but one outfit is apparently looking beyond the hype. Research firm eMarketer has slashed its growth estimate for proximity mobile payments in half.
Last October eMarketer forecasted that mobile payments would hit $2.13 billion this year, but in its latest note it puts the figure at $1 billion. more»
The mobile wallet market is about to get big, huge even. According to a new report published by Transparency Market Research, the global mobile wallet market will reach $1,602.4 billion by 2018. In EMEA it will grow at a CAGR of 30.7 percent from 2012 to 2018 and EMEA will be the largest mobile wallet market in the world by 2018. more»
According to the latest study from Martini Media, affluent consumers are 47 percent more likely to make an online purchase than their not-so-well-off counterparts. The report found that rich shoppers buy products and services after the holiday season and continue their sprees well into Q1. more»
Starbucks has started accepting contactless payments in more than 550 stores in the UK. Barclaycard Global Payment Acceptance and Visa Europe are behind the tap-to-pay system, which seems to be gaining traction.
Starbucks says that cash payments are losing popularity fast, as only one out of three transactions are made in cash nowadays. more»
A research report released by TransFirst and ControlScan has found that small merchants need to step up their game in m-commerce and optimise their websites for mobile. Otherwise they might be missing out on some serious dosh.
The survey, called Small Merchants and Mobile Payments: 2013 Survey on Technology Awareness and Adoption, found that a staggering 82 percent of e-commerce merchants don’t even know whether a purchase on their website came from a mobile device or a PC. more»
America pioneered online shopping and its e-commerce outfits are now spearheading another trend. They are thinking of opening traditional brick and mortar stores.
Online juggernaut Amazon is said to be actively exploring a store concept and it is not alone. Bonobos, Warby Parker, Sigma Beauty and others are doing it as well. more»
It sounds counter intuitive, but according to a survey commissioned by UPS, retail apps might actually cause consumers to do less price comparisons and more shopping. The vast majority of shopping apps do the exact opposite, they are designed to find the best deals and pinch pennies. more»