While both Apple and Samsung continue to dominate the branded tablet market workdwide, Chinese company Lenovo is beginning to make its presence known in the marketplace.
That’s according to preliminary shipment figures in the third quarter of this year supplied by ABI Research.
The market research company said that Apple and Samsung hog market share at 62 percent, but Lenovo is making its presence known in developing markets while other firms show growth of 124 percent compared to the same quarter in 2013.
ABI believes that while Apple has suffered declines in its market share, it could well regain the initiative in the current fourth quarter, largely due to the introduction of new iPad Air and iPad mini machines last October.
Jeff Orr, who runs the sector for ABI, said: “The pieces have been set for the end of year holiday 2014 tablet market chess match. The advanced mature markets will once again be where the Apple versus Samsung duel occurs. Don’t overlook the rest of the branded tablets vendors’ ability to deliver value based devices during this crucial shopping period.”
ABI produced the following data for the top three vendors worldwide:
In a bid to cut prices and keep pace with its competitors it appears Korean giant Samsung is putting pressure on its suppliers to cut their prices.
Digitimes reports that Samsung wants some component suppliers for its display business to slash their prices, in some cases by as much as 30 percent during this quarter.
The display business not only services the creation of monitors and TVs made by Samsung, but also, and in this case more crucially, displays on smartphones.
Samsung has seen its market share on tablets and smartphones show something of a decline in 2014 and wants to reverse that trend.
The same report said that Samsung is also slashing prices on its OLED displays in a bid to attract more customers to the technology. Expensive to develop, OLED needs volumes to sell in order to achieve payback for the R&D.
Lenovo and Dell are both likely customers for OLED displays – a significant design win for Samsung if the report proves to be true.
Lenovo and Asustek are expected to release Chromebooks next year that will cost $149.
The machines will be powered by Rockchip technology and that is in the embrace of Intel for design and distributing its SoFIA chips, according to Digitimes Research.
The price will be around 25 percent less than the cheapest machine on the block – the C720 from Acer.
But the move is also likely to put Intel at loggerheads with its long time partner Microsoft, which is desperate to knock the Google Chromebook project on the head, and has lowered its licensing fees in a bid to be competitive and keep its place in the notebook market.
The research outfit thinks that both machines will use an 11.6-inch screen. The Lenovo device is likely to appear early next year.
October was always one of the months where computer vendors expected to do well.
But, according to research from Digitimes Research, shipments fell by an average of 15 percent.
The slump in shipments affected not only the branded vendors like HP, Dell and the like, but also the top three original design manufacturers (ODMs) – those are manufacturers which make unbranded machines.
The researchers believe the fall was caused because many companies released cheaper notebooks in September.
HP, in particular, suffered a decline in shipments while dell, Asustek and Lenovo also showed a fall compared to the same month in 2013.
The researchers believe that HP will see its notebook business suffer in 2015 as a result of the decision to split the company in two.
Lenovo reported a 19 percent jump in profit in the second quarter, but revenue fell short of what the cocaine nose jobs of Wall Street expected.
Quarterly revenue rose seven percent to $10.5 billion, but sales from its mobile device division fell six percent to $1.4 billion.
The ThinkPad maker tightened its hold over global PC sales even as the broader market shrunk. Sales of both laptops rose 0.9 percent and desktops sales increased by 6.4 percent.
Net profit was $262 million, exceeding the $260 million expected by analysts.
The company additionally named Jerry Yang, the Yahoo co-founder, to its board of directors. Yang, who is also an Alibaba Group Holding Ltd director, formerly served as a Lenovo board observer.
On October 1, Lenovo bought IBM’s low-end server business. Of the transactions, Lenovo said that the acquisition will make Lenovo the third largest player in the global and the number one player in the China x86 server market.
“This has enabled Lenovo to capture the significant growth opportunities in the enterprise hardware systems space,” a spokesLenovo said.
Desktop PCs and notebooks might not be the flavour of the decade but the need for powerful workstations continues to grow.
IDC released figures showing that worldwide shipments of certified workstations rose in the third quarter by 7.6 percent, compared to the same quarter in 2013.
A total of 930,894 units shipped and IDC said that this is the sixth consecutive quarter of positive growth in what remains a competitive market.
Worldwide, the Middle East and Africa grew by 39.3 percent year on year, Latin America grew by 31.6 percent, and the US and Western Europe, with market shares of 39.2 percent and 25.1 percent grew by 6.7 percent and 2.1 percent respectively.
There aren’t that many vendors selling desktop workstations but HP continues to be the top dog with a 45.8 percent market share.
Dell grew by two percent year on year and has a 36.6 percent market share, while Lenovo has a year on year growth of 24.8 percent, growing its share 2.3 points and with an 11.7 percent slice of the market worldwide.
Fujitsu and NEC came in at fourth and fifth, showing only single digit market shares.
A report said that during the third quarter of 2014, shipments of tablets worldwide amounted to 63.4 million unit only one percent up from the same quarter last year.
And the impetus for Apple iPads flatlined during the third quarter, largely affected by delays in shipments, according to Digitimes Research.
White box tablets only amounted to 26.2 million during the third quarter and that’s even after Intel subsidies in an attempt to boost market share.
Samsung is the second biggest supplier but the research suggests it will take a cautious approach to shipments during 2015.
The other biggest vendors for tablets are Asustek, Lenovo, Acer, Amazon and Dell.
Most analysts say that the tablet market is close to saturation in Western Europe and in North America – and there are few compelling reasons for people to upgrade from their existing models.
While some say that the phenomenal growth of tablet sales is starting to wane, a report today claims that the situation is quite different.
IDC said that the worldwide tablet market grew by 11.5 percent in the third quarter of 2014 – shipments totalled 53.8 million units.
The market research company said that sales were boosted by the “back to school” season and also an increased appetite for tablets in the US – one of the biggest markets.
Apple is still the leader in tablets, but is continuing to see a decline in its sales. It shipped 12.3 million units in the third quarter, while Samsung shipped 9.9 million units and despite being second has an 18.3 percent market share. Asus displaced Lenovo from number three.
Next was Asus, followed by Lenovo and in number five position is RCA, which got to its worldwide position by shipping 2.6 million tablets in the USA.
Samsung has promised to revamp its smartphone line-up to tackle what has been its worst third-quarter results since 2011.
The outfit said that it needed to take on competitors in the rapidly growing mid-to-low range segment, after third-quarter earnings set it on course for its worst year since 2011.
Samsung’s market share fell like a free-fall team of parachuting elephants which had to forgotten to pack a key ingredient of their act. Samsung was behind Apple in the premium market and was eclipsed by Lenovo and Xiaomi at the bottom end.
Executives said the South Korean giant would overhaul its lower-tier line-up to boost price competitiveness and use higher-quality components to set its devices apart.
Samsung Senior Vice President Kim Hyun-joon said during a conference call with analysts that the mid-to-low end market is growing rapidly, and Samsung planned to respond actively in order to capitalise on that growth.
Samsung said its third quarter operating profit fell by $3.9 billion, matching its guidance issued earlier this month.
While the company expects profits to pick up in the fourth quarter on strong demand for televisions and memory chips, analysts still expect Samsung to record its worst annual operating profit in three years.
Profit for the mobile division fell 73.9 percent which was its worst performance since the second quarter of 2011.
Part of the problem was that Samsung spent most of the quarter without launching a new flagship device, and continued to struggle in the mid-to-low tier markets against cheaper and value-packed offerings like Xiaomi’s Redmi 1S.
Robert Yi, Samsung’s head of investor relations, said the firm would launch new mid-tier models in the fourth quarter, although he did not say what features they would have.
Samsung expects average selling prices for handsets will rise in the fourth quarter due to an increase in premium smartphone sales, namely of the Galaxy Note 4, and as demand picks up in the holiday shopping season.
There is a long held adage about buying notebooks and that is don’t buy them in the fourth calendar quarter.
Intel always release new chips in the New Year and it’s always wise to wait for that to happen rather than get all excited before Yule. But just because chip prices will come down in early 2015, don’t rush to buy a new notebook because there is, of course, trouble on the Windows 8.1 scene.
Personally, I need a new notebook and would have bought one by now but for the fact that it’s very hard to buy one with the reasonable operating system Windows 7 any more. This is because Microsoft, as usual, is behaving like a headless chicken.
Microsoft has a sound track record of getting operating systems and operating environments wrong every other time it releases one. Just as Vista was a dog, so Windows 7 was pretty good and therefore Windows 8.1 was certain to be a dog.
It has decided not to bother with Windows 9 and its next operating system will be called Windows 10 – a bit of a cause for concern because Windows 9, compared to Windows 8, was probably going to be pretty good but now it’s calling Windows 9, Windows 10, that is a bit of a worry.
There’s other good news on the scene if you’re up for a new notebook, because Taiwanese based market research company Digitimes Research reckons that first tier vendors’ 8GB tablets are going to drop to $99 or less. It claims major Chinese vendor Lenovo is starting this particular price war.
Chinese telecom gear maker Lenovo is in talks to buy Lenovo and is expected to offer the company $15 a share later this week.
Lenovo and BlackBerry refused to comment and this is not the first time that the two have been rumoured to be involved in a tie up.
Senior Lenovo executives have indicated an interest in BlackBerry as a means to strengthen their own handset business. Last year, when BlackBerry said was exploring strategic alternatives, Lenovo was named as an obvious buyer.
The Canadian government put the brakes on any deal when it announced that any sale to Lenovo would not win the necessary regulatory approvals due to security concerns. At the time, the Canadian government had swallowed the US Cool aid which stated that Chinese companies were turning over data to their government through secret spyware. In fact, US companies were turning over data to their government.
BlackBerry’s secure networks manage the email traffic of thousands of large corporate customers, along with government and military agencies across the globe. Under Canadian law, any foreign takeover of BlackBerry would require government approval under the Industry Canada Act.
Analysts also say any sale to Lenovo would face regulatory obstacles, but they have suggested that a sale of just BlackBerry’s handset business and not its core network infrastructure might just sneak past the regulators.
BlackBerry was believed to want to off-load its handset business, even as the arm turned a profit before special items in the last quarter.
BlackBerry chief executive officer John Chen has said in the past he sees the handset business as core to the company for now, as it will foster sales growth over the next few quarters until the software and services business begins to generate new revenue streams in the first half of 2015.
Things continue to look less than rosy on the notebook front with shipments worldwide expected to drop in the fourth quarter of this year.
That’s according to Digitimes Research, which said the downward movement is in spite of Intel and Microsoft applying subsidies in a big to boost demand.
The report suggests that global notebook shipments will drop 4.4 percent compared to the same quarter last year. The fourth quarter always used to be a buoyant period for the PC industry, but those rules now seem to be things of the past.
Digitimes Research said that Lenovo and Asustek will do better than the rest of the pack and are expected to show growth in the quarter.
Acer will see a hit, it reports while Lenovo appears to be having some success in Europe, shipping 10 million units in the quarter.
It appears that at the consumer end of the market few have been convinced that Windows 8.1 is the bee’s knees.
Megadistributor Avnet said it has been appointed as a global Lenovo route to market.
This follows Lenovo’s acquisition of IBM’s System x (X86) server business early in the month.
Avnet said it will sell Lenovo servers in over 40 different countries around the world.
As well as Lenovo System x systems, Avnet will sell BladeCenter and Flex System blades and switches, X86 integrated system, NextScale and iDataplex servers, software and maintenance.
But this does not mean Avnet is waving goodbye to IBM. It’s worked with Big Blue for nearly 30 years and will continue to distribute IBM Power Systems, Storage Systems, Power Flex servers, training, software and services.
Tony Madden, a senior VP at Avnet Global said: “Avnet is working closely with Lenovo to ensure a seamless transition for existing System x channel partners and their customers.”
While Intel turned in remarkably buoyant financial results last week, the news remains somewhat gloomy on the PC front.
Figures released by IDC showed that shipments to consumers in the potentially lucrative Asia Pacific region in the third quarter of this year fell by five percent compared to the same quarter last year.
Sales were up compared to the previous quarter by eight percent and totalled 26.6 million units.
China and India showed better than expected shipments in the quarter.
Handoko Andi, research manager for client devices at IDC said: “[Windows] XP migration helped boost commercial PC spending earlier this year. But in recent quarters, we have seen Microsoft add a lot to the entry level segment by launching the Windows 8.1 with Bing programme.”
Lenovo is numero uno iin the region, followed by Dell, HP, Acer and Asus. HP showed a decline of 16.1 percent in shipments in the region compared to the same quarter last year, while Acer showed an 11.2 percent decline.
Sales of notebooks in the third quarter of this year are only up by 2.6 percent compared to the same quarter last year, despite bullish talk by vendors like Microsoft and Intel.
Digitimes Research said shipments for the calendar third quarter amounted to 45.198 million units, with HP being the top dog worldwide.
HP had a market share of 21 percent, Lenovo 20.9 percent, Dell 12.5 percent, Acer 9.7 percent, Apple 8.5 percent, Asustek 8.3 percent and Toshiba 6.2 percent, the Taiwanese research unit estimated.
These of course are the brand names, but many of the notebooks are made by original design manufacturers (ODMs) based in Taiwan. These ODMs accounted for a significant 36,958 notebooks in the quarter.
The ODM battle is fought between Compal (34.5%), Wistron (15.7%), Inventec (6.7%) and Pegatron (5.7%).
Digitimes Research also breaks out the shipments in terms of screen sizes with 8.2 percent being sub 12 inch models, 13 percent 12 inch notebooks, 13 percent 13 inch units, 22.7 percent 14 inch units, 47.2 percent 15 inch notebooks and 6.1 percent 16 inches and above.
The market research unit does not, however, appear to have provided figures for touch and non touch screen machines.