That’s the prediction market research company Displaysearch makes, saying that total units shot up by 10 percent in the third quarter of 2014. It estimates that total shipmets for 2014 will amount to 223 million units, a rise of seven percent over the year before.
Sales were particularly strong in North America and Asia Pacific, according to senior research analyst Paul Gagnon. He said growth was fuelled by people replacing older flat panel TVs while in Asia many had moved away from CRT (cathode ray tube) TVs to LCD TVs.
Larger screen sizes apears to be the name of the game, as vendors seek to encourage people to upgrade. And there’s increasingly strong demand for 4K LCD units – Displaysearch estimates that the market for these will grow by over 50 percent in 2015, amounting to 32 million units.
But there’s a warning to manufacturers too – Gagnon said that they have to be careful they don’t end up with too much stock during the first quarter of this year.
That might be bad news for them, but it’s likely to make the price of units cheaper for the common man and woman if there is an overstock crisis.
Korean manufacturer LG said it it will show off a number of LED 4K Ultra HD TVs at the show that it will launch during 2015.
The TVs use different phosphor based LEDs and LG claims that gives better colour depth, more lifelike images, and a 25 percent increase in the colour range.
The TVs have 3840 x 2160 pixel resolution with something called inplane switching 4K panels which have the effect of allowing wider viewing angles.
LG will also show off an ultra thin Slim TV, while five of the products it will launch next year will include an ultra surround system, co-developed with Harmon/Kardon.
The company said it will also show off its smart TV software, webOS 2.0, which reduces boot time by up to 60 percent.
It will also show off an algorithm which renders SD, HD and full HD content into Ultra HD images.
That’s according to Taiwanese government quango Market Intelligence and Consulting (MIC), which also predicts the PC industry will flatline or even fall during the year.
Analyst Charles Chou told the Taipei Times that firms that got subsidies from Intel in an attempt to push notebook sales will find themselves out of pocket when Intel cancels the subsidies. He said that the only growth areas were likely to be Chromebooks and sales of machines to educational markets.
But in brighter news he said that we’ll all see more affordable 4K LCD TVs in 2015. He expects that the market wordwide will hit close to 30,000 units.
But if you don’t want a 40-inch or above LCD TV, the news is not too bright. 32-inch panels don’t have big margins and the manufacturers are concentrating their efforts on making ever bigger LCD TVs, in a pursuit of healthier profits.
However, the manufacturers can’t pull the plug on 32-inch or smaller LCD TVs because people in many countries don’t have the money to spend on mega TVs.
It’s also likely they don’t have the space, either.
LCD TV shipments rose by nine percent, according to IHS subsidiary Displaysearch, fuelled by uptake of TV screens in North America.
Plasma and CRT shipments continue to steadily decline.
China showed strong shipments, showing a nine percent growth in the quarter. That sector had been weakened a year ago after the central government withdrew subsidies.
Displaysearch analyst Paul Gagnon said the last few years were “difficult” for shipments and revenues but there is more resiliency now. He said that in some regions there is a renewed replacement cycle, while larger screen sizes and 4K and better resolutions continue to tempt people to upgrade.