The big idea is that the new L8000 and L9000 ranges will help channel partners capitalise on a buoyant colour laser market, which has grown 28 per cent year-on-year.
The ICT services provider is introducing seven new models, which are all specifically designed to increase efficiency and improve workflow in SMBs and small corporates.
The company said that javing generated the largest sales growth last year, the L8000 and L9000 series launch cements Brother’s position as one of the leaders in the colour laser market.
Replacing the L8000 and L9000 models currently available, the five-strong L8000 range comprises two A4 printers and three multifunction devices. The L9000 series includes a higher volume A4 printer and the flagship MFC-L9570CDW, which features a fully customisable 16.5cm LCD touchscreen.
Models offer advanced paper handling, fast print speeds of up to 31 pages per minute (ppm) and scan speeds of up to 50 images per minute (ipm), as well as compatibility with mobile cloud and connectivity services such as Google Cloud print and AirPrint – all of which facilitate improvements in efficiency and workflow.
Both ranges are well suited to SMBs – as well as providing cost-effective printing, the option of added lower and tower trays means devices are scalable as businesses grow, Brother said.
Models in the L9000 series are suitable for higher volume users, with high-yield toners and print management solutions such as b-guard and PaperCut for greater control.
Hassan Masaud, Product Manager at Brother UK, said: “We’re building on our industry leading colour laser proposition with the launch of these two new ranges, helping partners to take advantage of growing revenue opportunities.
“At the moment, there’s a huge focus on the SMB market within Brother, and we’re confident these models perfectly meet the needs of small business customers.
“Businesses are increasingly looking to make workflows faster and more intuitive, to ultimately increase efficiency, and the L8000 and L9000 ranges have been designed with these priorities in mind.”