Tag: Iron Mountain

EU firms complacent on data risk

ironmountainCABusinesses, overwhelmed by an ever increasing surge of data to deal with, are in danger of becoming complacent about data loss.

A survey from Iron Mountain and PwC has determined there is an increasing awareness in information risk, but many SMEs just don’t have the tools in place to deal with the reams of data and in multiple formats. There is also a danger of more sophisticated security threats as well as needing to treat information management as essential to business.

Under half of businesses surveyed in the 2013 Risk Maturity Index said they had a strategy in place for measuring and combating information risk – even as the average number of data breaches increase by 50 percent each year.

Of those asked, over half were so overwhelmed by the threat of data breaches that they acknowledge they’ll never be able to keep up, while 41 percent said data loss is an “inevitable part of daily business”.

Evaluating 600 European SMEs with between 250 and 2,500 employees, across the legal, financial, pharma, insurance, manufacturing and engineering sectors, there was some improvement compared to last year in understanding information risk. Using a set of metrics based on the amount of data protection in place, it rates companies at a target score of 100. This year European companies scored an average of 56.8 compared to 40.6 last year, but clearly there is a long way to go.

PwC Risk partner Claire Reid said that businesses will have to embrance a “new way of thinking” – where data security will be a top priority and also a way to create value.

Iron Mountain makes the UK superbrands list

ironmountainCAInformation management company Iron Mountain has found itself in the 2013 Business Superbrands qualifiers, finding itself among household names such as Samsung, Intel and Apple.

Although it is not in the top 20 – dominated by the heaviest hitters – the company has posted a proud release to let the world know of its increasing brand presence, specifically in the European mid market.

Iron Mountain has been following a strategy that targets European mid market companies. Its campaigns, the company said, have centred on showing off its brand appeal to smaller companies, using a combination of PR, web marketing, direct mail and event channels to raise awareness.

The company said that it works with 150,000 organisations across the world as well as finding itself in the majority of FTSE top 100 businesses for storing and managing critical information. In a statement, the company said despite this reputation, it was “largely unknown in Europe”.

Since 2011, the company has been involved in brand research in the UK, France, Spain, the Netherlands and Hungary.

The long list of the so-called superbrands is available in PDF format here.

Top ten business superbrands, from top to bottom, were Apple, BA, Google, Visa, Virgin Atlantic, IBM, SHell, Microsoft, London Stock Exchange Group, and Mastercard.

Superbrands claims that its league tables are based on the “opinions of marketing experts, business professionals and thousands of British consumers”.

Three tech companies were in the top ten of the consumer index. Apple was in second place, Microsoft in third, and Google at six. We are not clear about the exact metrics used, but Stephen Cheliotis from the council said they’re judged on “quality, reliability and distinction”.

Businesses not clear on cloud responsibilities

cloud 2Uninformed or ignorant businesses believe that once data is stored on the cloud, companies lose their responsibility for it – although EU law says they are culpable.

Confusion over the cloud is not exactly surprising: currently laws differ depending on where in the world your servers are based and where your company is based. A report from Iron Mountain said this shows, with over three quarters of survey respondents claiming their service provider would likely get more flack than their own firm. But when it comes to storing sensitive data, it is probably worth doing your homework.

Although the evidence points in the other direction, the majority of respondents said their approach was “responsible” and said that they do take due dilligence when picking cloud suppliers. A fifth want cloud only storage for all their data.

Respondents were in the UK, Spain, France, Germany, the Netherlands and Hungary. Cloud is unsurprisingly a popular option. Iron Mountain urged all companies to understand the specific ins and outs of where their data is stored, whether it could be moved, and who has access to it. They should also consider the core IT infrastructure that is being used and if the providers have a rigorous vetting process in place to check for malware. Businesses should think about just how much data they plan to store, should make back ups, and are warned to seek out multiple providers in a tiered approach, using the cloud, tape, and disk storage.