Tag: IDC

Samsung eats into Apple’s tablets

Samsung HQ in CaliforniaResearch firm IDC has released a set of figures showing that Apple’s dominance in the tablet market has started to slide.

But Samsung effectively doubled its market share in the last quarter of 2012, according to IDC. The Galaxy tablets sold nearly eight million units representing a market share of 2.2 million.

Apple, on the other hand, has seen its market share slip from 51.7 percent to 43.6 percent, although it sold more units.

IDC said that the last quarter of 2012 saw worldwide sales of tablets rise to 52.5 million units, a rise of 75 percent.

It’s not a direct correlation, but PC shipments fell in the last quarter of 2012. But even though Microsoft introduced the Surface tablet towards the end of last year, it only sold 900,000 units.  The price of the Surface is hurting sales, IDC believes.