Huawei’s ebrand Honor has passed a mile stone for a sales model which has managed to dust up the smartphone channel.
Honor has announced that its Honor X series, including smartphones from Honor 4X to Honor 7X, achieved overwhelming sales performance with more than 40 million units sold in the global market
Honor 7X launched in China in October 2017 and is made available to users worldwide recently. In China, the new smartphone achieved remarkable sales results during “Singles’ Day”, the most critical annual shopping festival, on 11 November this year. 300,000 units of Honor 7X were sold within the first two hours of Singles’ Day on Tmall.com, China’s largest online retail platform operated by Alibaba, making the smartphone at the top of overall bestsellers in the price range of RMB 1,000 to 1,999.
The new smartphone also received positive user feedback and sales results globally. Compared to Honor 6X, Honor 7X sales doubled in the first two weeks of its global launch in London, on 5 December.
In India, three rounds of flash sales with a limited number of Honor 7X were announced in India right after the global launch, and 20,000 units were sold out in one hour of each flash sales.
In Russia where Honor is a top-three smartphone brand, the sales of Honor 7X was triple that of Honor 6X in the first two weeks of the global launch, accelerating the already strong momentum in the country.
In the United States, Honor 7X achieved a 250 percent growth in pre-paid orders from 5th Dec to 14th Dec compared to the sales of Honor 6X during the first ten days of its debut.
Honor sells products primarily online via its sites as well as via third-party online retailers. Some Honor products are available to purchase at stores in select markets. Honor can offer smartphones at lower prices because the company saves money by operating online.
