Tag: Hammer

Hammer takes StarWind’s gear

thor-hammer-hdValue-added distributor Hammer has taken on StarWind’s simplified software-defined storage stack, hyperconverged and storage appliances to its portfolio.

The distribution agreement is tailored for the SMB, remote office/branch office (ROBO), and low- to mid-tier of the enterprise market.

Hammer is the exclusive StarWind distributor in the UK, Ireland, Germany, Benelux, Nordics and Italy so the deal is expected to be at least Europe-wide.

StarWind is a full-stack virtualisation infrastructure, providing all the solutions required for a software-defined datacentre for primary and backup purposes.

Optimised for Microsoft Hyper-V, StarWind appliances are also VMware compatible and offer an effective way to enable customers to seamlessly move away from traditional architecture to a hyperconverged system.

SMBs have the advantage of pre-integrated Veeam licences for a clearer asynchronous backup and replication. There is a cloud-out option to give customers the ability to offload ‘cold’ data to the public cloud with ease by utilising service providers such as Amazon S3; and a free-of-charge migration service.

Gerard Marlow, General Manager for OEM & Whitebox Storage at Hammer, said: “This relationship will allow us to provide additional, complementary products to our existing customers, but will also give us the ability to engage with new resellers in the SMB and ROBO hyperconverged space that our portfolio has not enabled us to reach in the past.”

“We are thrilled to be partnering with StarWind, and look forward to a mutually beneficial partnership – one which allows Hammer to make its name as a leader in delivering hyperconvergence to the SMB / ROBO segment of the market.”

Artem Berman, COO and co-founder of StarWind, said: “StarWind and Hammer stood together at the origins of virtualisation and possess necessary resources for anticipating and forming market demand.

Dell puts Hammer on the table

Hammer logoMajor channel player Dell said it has appointed distie Hammer as an international OEM covering its complete portfolio.

The partnership means Hammer will sell into 40 verticals including military, defence, media, entertainments and telecommunications.

Gerard Marlow, general manaer at Hammer said that his company’s experience in bespoke server design helps it to be a Dell OEM.  The company has over 50 sales and technical professionals in house.

Dermot O’Connell, executive director of OEM business at Dell says that the partnership means Hammer will be part of his company’s overall channel strategy.