Raja Koduri will head the new Radeon Technologies group as its senior vice president and chief architect. Koduri will report to AMD president and CEO Lisa Su and assume responsibility for all aspects of AMD’s graphics technologies, the company said.
Su said through a statement that the company was creating the new business group to put in a place “a more agile, vertically-integrated graphics organization focused on solidifying our position as the graphics industry leader” and recapturing market share across graphics markets while going after new markets such as virtual and augmented reality.
In July, rumours swirled that AMD was considering the spinoff of its graphics chip business. AMD issued a denial after the Reuters news service reported that AMD was at the initial stage of reviewing whether to split up the company and had engaged a consulting firm to help it review such options.
Koduri, a 20-year industry vet, was most recently responsible for driving AMD’s visual and accelerated computing technology, including the development of the industry’s first graphics chip with integrated high-bandwidth memory. He has also been responsible for leading AMD’s LiquidVR virtual reality initiative.
Koduri joined AMD from Apple, where he was director of graphics architecture. Prior to joining Apple, Koduri served in graphics leadership roles at AMD and ATI.
“AMD is one of the few companies with the engineering talent and IP to make emerging immersive computing opportunities a reality. Now, with the Radeon Technologies group, we have a dedicated team focused on growing our business as we create a unique environment for the best and brightest minds in graphics to be a part of the team re-defining the industry,” he said in a statement.
Koduri, Burke and Chris Hook, director of global marketing for computing and graphics, would provide strong leadership for the new group.