Tag: go-to marketing

Europe and channel drives Netwrix Expansion

european-commissionAuditing software outfit Netwrix reported an average revenue increase of 200 per cent in Q1 2015 across EMEA, with the largest growth rates in the UK, Southern Europe and Benelux.

The company also announced a new go-to-market strategy for its leading change and configuration auditing software that focuses on accelerating further growth through its partner-network and expanding sales, marketing and support teams across the UK, DACH, Benelux, France, Nordics and Eastern and Southern Europe.

A company spokesman said that this reflected an increasing demand for cost-effective solutions that give enterprises complete visibility across their IT environment, to prevent security breaches caused by insider attacks, pass security audits and minimise compliance costs, as well as optimise IT operations.

UK Netwrix reported the highest revenue in Europe with 80 per cent quarter-over-quarter growth thanks to an aggressive expansion and building up its partner base. The DACH region saw sustained growth along with an increase of over 200 per cent in its major enterprise customer pipeline.

The company plans to acquiring more strategic partners in the DACH region to double its revenues by the end of the year.

The Benelux market showed 300 per cent sales growth in comparison to Q1 2014 and the best ever quarter revenue. Netwrix already has over 50 enterprise customers in Benelux, several of them with over 5,000 employees. New markets in Southern Europe, including Italy, Malta and Iberia have reported an impressive start with 3,000 per cent growth quarter-over-quarter and have ambitious targets for 2015.

Unlike other regions, the channel strategy in this region is more oriented to small and midsized businesses.