The systems include eye tracking technology which analyses the movements of your eyelids and the direction you’re gazing in and allows for personalisation in your vehicle, security, health tracking, distraction and detection of fatigue, according to market research firm ABI Research.
Mercedes-Benz, Volvo and Volkswagen already have some of these features but Toyota has deployed advanced eye tracking systems in its Lexus brand and both Volvo and General Motors will install similar systems in the future.
And in a further twist, chip companies Nvidia and Intel ears are perking up as they sense business headed their way.
It’s not just cars that will deploy such systems, however. ABI Research said in its report that companies SmartDrive and Lynx are targeting commercial vehicle fleets.