Tag: Exertis

Exertis pulls in more than 1,000 to shindig

1890160-1-eng-GB_exertis-slider-610Exertis managed to draw 1,000 people to its first Plug into Exertis event in West London.

Paul Bryan, managing director of, IT and mobile, told the assorted throngs that it was a tough market and a market that is consolidating. Customers are worried that their partners will shut and that is why it is important that Exertis had DCC behind it to provide it with cash.

He told the assorted throngs that it was challenging market and the industry was having to deal with Brexit, price inflation and the uncertainty of an election which also adds to the uncertainty.

Exertis was growing, operating with more than 2,000 staff and £2.5 billion turnover, developing and looking for ways to expand its footprint, both geographically and from a technology point of view, he said.

“With our organic growth, we are constantly setting up new divisions and bringing in new expertise, new product sets and we are very acquisitive. We brought three business in the UK last year. Geographic expansion, it’s not just UK and Ireland and across Europe but who’s to say those ambitions are not global,” he added.

Exertis bought AV player Medium, storage and server outfit Hammer and Siracom for wireless.

In the consumer the Smart home is a really interesting, he said.

“It is up year-on-year with some big brands coming through. We are very focused on making sure we are bringing on the right brands and making them available to retailers.”

Exertis’ business division found that Medium had helped it get more of a footprint in whiteboards, large format displays and it had kept its print revenues going.

The Hammer acquisition wrapped up in November has already had an impact in the enterprise operation thanks to the firm’s knowledge of storage and servers.

Bryan said that there had also been an increase in security sales as customers moved to make sure they were compliant and able to deal with the latest threats.

The distributor is also going to be banging the drum more over the services it provides resellers with support available across its technology portfolio. Earlier this month the firm revealed plans to double the amount of credit available to SME resellers as another demonstration of its commitment to support the channel.

Exertis allows resellers to double credit

credit-cardsOne of the channel’s bankers, Exertis, is making sure that resellers looking for growth get the credit lines they need.

Exertis has plans to offer a selected number of SME resellers the chance to double their credit.

The distributor could give an additional £20 million with the option to go even further in some cases where resellers have reached their credit limits.

Exertis B2B sales and commercial director at. Mark Reynolds said the aim of the move is to provide our resellers with a credit limit that can help them win and grow their business, safe in the knowledge that they have the financial resource to support it.

“With our broad technology range, resellers want to take advantage of the efficiencies of buying from one source. By working with our credit insurers, we are in a position to double the facility for over 1,600 resellers and even extend that further if they remain within our usual credit terms,” Reynolds said.

Exertis has been working with public trading insurer Chubb Ace and is planning to be proactive in suggesting certain resellers should take advantage of the offer.

Exertis extends Promethean relationship

prometheus1-3804Exertis has extended its relationship with AV outfit Promethean.

The distributor will have access to the vendor’s full range of products, which includes interactive whiteboards.

Exertis acquired Medium last November to extend its reach into the AV market and has now branded the division with both names.

The Irish relationship with Promethean was struck back in March the cunning plan of increasing the its education sector business.

said Ian Neale, Exertis Medium said its services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels.

Simon Port, Promethean’s head of channel operations UK & Ireland, said that it made sense to work with the distributor over a wider territory to support resellers.

“The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is enough stocking capacity if our reseller partners are going to meet demand. By bringing Exertis UK in as a second fulfilment source, we are essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success,” he said.

Medium was acquired by Exertis last November to add more products to the portfolio and give resellers the chance to put together more solutions.

The outfit supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.

 

Microsoft carries out partner review

Stefan_Lochner_-_Last_Judgement_-_circa_1435Software King of the World, Microsoft, is auditing its partners and sorting out the sheep from the goatees.

Request for proposals (RFPs) were sent out to existing and new distributors last Friday covering much of the software Microsoft puts through distribution especially its full packaged products (FPP), OEM Windows, OEM server and electronic software delivery (ESD) products.

At the moment, Vole uses Tech Data, Ingram, Westcoast, Exertis and Entatech but now it is thought that Microsoft wants its distributors to reflect its recent move into hardware and changes to its business model.

VIP and Ci Distribution have received an invite to bid which could suggest a widening of the distribution channel, or that some big names might be culled.

Ingram and Tech Data recently lost out in a similar review Microsoft completed for its hardware accessories business, which includes mice and keyboards. In that case there were seven distributors were invited to bid for this franchise but only Exertis and Westcoast were successful.

Acquisition happy Exertis looks for a happy Medium

medExertis, which last month wrote a cheque for its Hammer acquisition wants to buy audio visual outfit Medium.

The move is part of Exertis’s cunning plan to snap up complementary businesses. Medium will strengthen its position in the AV market. It will get a much wider range of products and is being pitched to provide resellers with access to a complete solution.

Medium has been around for a long time and supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.

The channel player employs 40 and has a turnover of £32 million and flogs its gear to 800 AV resellers across the UK.

Last month Exertis added the storage and server expertise of Hammer to expand its business coverage.

Ian Sempers, Medium MD said: “We are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis’ wider product portfolio will provide a compelling proposition for resellers and vendors.”

Exertis gets Fractal Design gig

 maxresdefaultPC components manufacturer Fractal Design has named Exertis as a distributor for its range of cases, PSUs and cooling gear.

The move is seen as a push by Fractal Design into the UK channel using Exertis’ system integration customerbase and its multiple and independent retail and etail segments.

Exertis gets the full range of Fractal Design cases, including the Define, Core, Node and ARC series.

Stuart Hatch, Exertis general manager for components, said: “Exertis has the UK’s broadest portfolio for the PC enthusiast and gamer and the addition of Fractal Design is a perfect high-end complement to our growing range of PC chassis and accessories.

“We look forward to working with Fractal Design to broaden the customer base for their unique Scandinavian blend of cool style and cool operation.”

Graham Dark, regional manager for Western Europe and South Africa at Fractal Design, added: “Exertis is the premier distributor for PC components and gaming in the UK and we are delighted to be able to partner with them to bring our high-performance cases to a wider UK market.

“Fractal Design’s range of products are the pinnacle of design and performance and we partner with companies of a similar ethos. Exertis really adds to our presence in the retail, etail and SI markets.”

Brown becomes Exertis channel supremo

exertisDistributor Exertis has appointed Phil Brown to lead the commercial business units and IT reseller base for B2B and VAD solutions.

The official title on his business card is sales and commercial director for IT but he has a pretty wide ranging brief. Apparently Exertis wants to expand its company’s partners by aligning the sales and commercial units more closely.

Brown was previously B2B sales director which saw him look after the core IT and specialist sales teams, reseller partners and B2B vendors. Before this, he was commercial and marketing director at Exertis.

In a statement Brown said: “This position will enable me to help develop the Exertis proposition and ensure that all our partners have access to a wealth of great technologies, solutions and services we offer. I can’t wait to get started.”

Exertis UK’s managing director, Paul Bryan, added: “Phil has already demonstrated his skills and attributes in the course of his previous roles with us and I am confident he will build on this in his new role. This is an important next step in our evolution as we enhance our focus in the market.”

Exertis recently announced that is it has realigned the structure of its networking team ahead of the market trends it expects to unfold in 2016.

Exertis becomes Kaspersky B2B distributor

40153923-1-kaspersky1Anti-virus outfit Kaspersky has named Exertis UK as its new B2B channel distributor.

Exertis will offer its reseller base Kaspersky’s range of value-add B2B products, including anti-virus, malware detection and firewalls.

Kaspersky said that the appointment followed a substantial growth in the UK B2B space over the last year.  It now has 250 new resellers registering as a partner, giving 582 in total.

The two firms already have an existing partnership in the consumer space space (B2C) but now Exertis can offer the security companies products to business-to-business resellers.

Kaspersky UK and Ireland MD Kirill Slavin said: “Protection is not just about patching on basic security for businesses today, it is about building cyber-resilience into the very heart of operations. There is an immense opportunity for the channel and we’re delighted to use Exertis  to bolster sales.

“Exertis brings two  distinct approaches to the market. Its value added distribution offering encompasses technical excellence and experience in the security arena. It can also help our business get further reach into the mass reseller community, a move which is invaluable for resellers and customers alike.”

Exertis VAD Solutions MD Grahame Smee said: “We’re looking forward to working with Kaspersky as it enters an exciting stage of growth in the channel.

“The cyber-threat landscape is evolving and this relationship will help us to deliver a value-add proposition for businesses from a company that is globally renowned for its knowledge and expertise in the cybersecurity arena.”