Most people don’t see Amazon as a channel, but the online bookseller’s move to step up its B2B sales might make it more useful.
Amazon Business means that sellers can sell via the etailer to businesses offering VAT pricing and invoicing and special offers and discounts.
The retailer has been running its Amazon Business operation in the US since 2015 and seen a billion dollars of sales to 400,000 customers in its first year. It also enjoyed decent levels of success with the German launch last December.
All this means that the channel could get a different route to reach SME customers that are using Amazon to buy other things and would happily add items like laptops and consumables to their shopping baskets.
Bill Burkland, Head of Amazon Business UK said that whether you are a sole trader, a buyer in a mid-size company or a Chief Procurement Officer in a large multi-national organisation, Amazon Business has the products and capabilities to serve your needs.
“Amazon Business combines more than one hundred million business products with a new set of unique business features – from reporting and analytics to spending limits and purchasing workflow approvals – making it everything you love about Amazon, now for business,” he added.
Amazon is offering free one day delivery on orders of £30 or more and will give customers the chance to use its business analytics tools to track their spending.