Tag: Equinix

Scott Walker takes chief marketing officer role at Unitas Global

0Enterprise cloud outfit Unitas Global named Scott Walker as chief marketing officer.

With more than two decades of experience driving sales and marketing programs for many of the industry’s leading enterprise cloud companies, Walker will serve to strengthen Unitas Global’s position in the managed cloud services marketplace. He will report directly to Patrick Shutt, CEO of Unitas Global.

Shutt said: ” “In just the last three years, Unitas Global has grown by more than 500 percent. To continue expanding our business, we need to apply a greater focus to sharing the stories of why our customers choose to partner with Unitas Global as they advance along their digital transformation journeys. Having been in the industry for more than two decades, Scott understands this better than most. He sees the value we bring to enterprises that are looking to use the cloud to gain a competitive advantage. We couldn’t be more excited to have him on board to help our business reach the next level.”

Before joining Unitas Global, Walker served in VP and director-level marketing and sales roles at companies across the cloud services sector. In his three years with Ericsson, Walker served as VP and Head of Cloud Infrastructure where he was responsible for a cloud infrastructure practice and launched the company’s composable hyperscale system and edge computing platforms to support IoT and 5G readiness for service providers. Before joining Ericsson, Walker served as VP of Indirect Channels and Alliances at Equinix, where he was responsible for significant growth and was part of the key team that launched the world’s first direct connection to public cloud capability with AWS. He’s also held senior level positions with ARCserve, AT&T Solutions, and Masergy.

Walker said: “Having been part of world-class teams throughout my career, one of the key lessons learned is that to build an effective cloud strategy requires a trusted partner who is focused on delivering financial and strategic outcomes for the customers we serve. Unitas Global is laser-focused on helping its customers leverage cloud and cloud networking solutions to gain an edge. The company has a very compelling differentiated value proposition and is committed to helping its customers navigate the complexity of today’s modern cloud infrastructure. I am ecstatic to be on a winning team that is ready to scale to new heights.”

In his new role at Unitas Global, Walker will be responsible for leading all aspects of Unitas Global’s multi-channel marketing strategy, including branding, demand generation, and sales enablement initiatives across the organisation.

 

Equinix wants 30 percent channel sales by 2021

banner_220x220Datacentre outfit Equinix said that its channel business will have a 30 per cent slice of group sales by 2021.

The group claims that a company-wide investment in filling channel-facing roles is yielding positive results and the firm has filled out its channel teams in its four biggest EMEA markets: the UK, the Netherlands, France, and Germany.

The channel makes up around 20 percent of Equinix’s business, has set a 2021 target of growing that to 30 percent. The outfit has been active in the channel for only three years.

In a statement the company said that the channel was “a growth accelerator” for the business, he claims, with its channel now growing at a faster rate than direct sales. Last quarter was a significant growth quarter  – over 40 per cent growth year on year. It usually tracks at around 20 to 30 percent.

This year, Equinix has deployed channel people in Ireland, Switzerland, Italy, Spain, Poland and Dubai.

 

Datacentres continue to consolidate

Data centre Beancounters at Synergy Research claim that the value of data centre mergers and acquisitions doubled to $20 billion last year.

Synergy thinks that this is all down to service providers dumping facilities in favour of public cloud and co-location agreements.

It claimed that there was at least one “significant” deal secured every week last year, with datacentre giants Equinix and Digital Realty among those splashing the most cash.

John Dinsdale, chief analyst at Synergy, said the datacentre M&A activity was being driven by enterprises focusing more on improving IT capabilities and less on owning datacentre assets.

“That shift is driving huge growth in outsourcing, whether it is via cloud services, use of colocation facilities, or sale and leaseback of datacentres.

“The dramatic growth of cloud providers is also driving changes in the data centre industry, as data centre operators strive to help them rapidly increasing in scale and global footprint. We expect to see much more datacentre M&A over the next five years.”

On top of the $20 billion that changed hands last year, four deals worth a combined $2.6 billion have been confirmed but not yet completed.

The mass sales marked the reversal of a trend from five years ago when integrators and telcos were pouring investments into their facilities.