Tag: EMC

Avnet in EMC push

Avnet's Lee BushnellDistributor Avnet said it has introduced a programme called Altitude aimed at small and medium sized businesses.

The programme promotes EMC storage and back up devices and aims to help its resellers offer VNXe storage and Data Domain backup products.

The scheme centres around an online configuration tool that lets resellers calculate price for the EMC products without needing to contact Avnet.  Using a secure portal, the configurator is available at all times.

Lee Bushnell, EMC business manager at Avnet UK (pictured), said that the programme will help resellers to secure lucrative revenue streams with attractive pricing.

Resellers can avail themselves of training on the portal along with sales information, data sheets and product training.

Storage sales fall

emcboxThe external disk storage market posted a decline of 3.5 percent for the third quarter of this year, compared to the same period last year.

IDC, which released the data today said the total disk storage market – including internal disks – produced $7.4 billion in revenues – and that’s a 5.6 percent fall compared to last year.

Total disk storage system capacity amounted to 8.4 exabytes, growth of 16.1 percent year on year.

Despite the decline, IDC believes there is still strong demand for virtualised departments including integrated infrastructure. IDC said the reason fr decine includes reduced US government spending, more us of storage efficient technology, investment in public cloud capacity and price pressure.

The top five vendors total disk storage were EMC, HP, IBM, Dell and NetApp. HP saw a drop over the same period of 10.2 percent, IBM of 11.2 percent and Dell of seven percent.  NetApp, however posted an increase of 5.9 percent.

Nile boxes make private cloud projects a breeze

drinks dispenserEMC has promised to release a product to suppliers which will allow them to build a private cloud which has all the advantages of a public cloud.

Project Nile will introduce machines in the first half of next year, which is much earlier than was planned.  The boxes were shown off at VNX product launch in Milan yesterday (pictured).

Jeremy Burton is Executive Vice President, Product Operations and Marketing at EMC said that the kit is based around EMC’s VIPR software and the VNX hardware.  It is designed to stop EMC and its partners losing business to public cloud products.

EMC expects Nile to be will be the first commercially-available complete, Web-scale storage infrastructure for the data centre..

It allows customers to choose storage for files, databases or the Web and receive a complete system within 48 hours.

Nile fills a gap in the mid-range market.  Currently customers will buy into a public cloud because they need flexibility and cost.  However this kit allows them to set up a private cloud operation in their own data centre much cheaper.

This is an easier sale in the EU where many companies are worried about public cloud offerings allowing their data to be stolen by US spies.  The EU has already been muttering that public cloud data should not leave the EU forcing those who want to comply into expensive private cloud structures.

Nile effectively kills off the need for medium and large corporations to need to look at public cloud offerings which typically come from Amazon or Microsoft.

It also makes it a very attractive package for EMC’s Channel partners who want to sell cloud operations in easy packages rather than lose business to Amazon or Vole..

The price of the systems, which can be customised to deal with files, objects or blocks and set up to prioritise capacity or performance, is yet to be announced.  However the figures being bandied about at the product announcement were as low as five cents a gigabyte.

Burton said the new range of products will cost customers 40 percent to 60 percent less than public cloud options, although given that the product has not hit the shops yet that could just be wishful thinking.

EMC releases next gen data centre product range

DSC_0017EMC hit the hyperbole when it released a refresh of its new mid-range data centre products.

Rich Napolitano, President, Unified Storage Division, EMC told the product launch in Milan yesterday that when people look at the history of datacentre computing they will see this particular product launch as the “day everything changed.”

To be fair the outfit has a lot to be proud of, if even half the stats for the VNX series are true.

The outfit has been the leader in the market with its VNX boxes which are for companies who want a data centre.

According to EMC President and Chief Operating Officer, David Goulden the rise of mobile data has made the data centre a vital part of any IT plan.  Huge amounts of data were flowing into the company which not only needed to be stored, but also used.

One of EMC’s customers, Enrico Parsini, from Conserve Italia, said that active use of the datacentre within his company was being seen as a way of driving down costs for the rest of the business.  This was particularly important in his company which has seen a three years of falling prices in the food industry.

VNX products are based on the idea that if you make Intel’s Sandy bridge cores more efficient and make SD cards run on special software rather than traditional HD methods you can make data centres go like the clappers for less energy and cost.

If what EMC says is true, its channel partners will be able to sell their clients a cheaper box than what they would have previously bought, and still see data centre speed improvements of about 50 per cent.

The product puts other hardware makers on the back foot.  While they have been touting the use of virtual computers, some even have hybrid systems for sale, they do not have the speed options of the EMC machines.

EMC said that many people were expecting it to just announce a refresh of the product, when it actually announced that it was going to change everything.

This is partly because the hardware is ahead of the competition and is already gearing up for its next generation.

It is the first time that we have heard of companies coming up with a use for Intel’s multicore products and making them work properly.  With Chipzilla planning more cores on its chips in coming months, EMC will have an easy upgrade path.

Part of the product’s success has been because of the involvement of Cisco and VMWare.

Satinder Sethi, Vice President, Data Centre Group, Cisco said that his company partnered with  EMC to speed its customers’ journey to the cloud.  These include allowing  custom-designed infrastructure, validated reference architectures via EMC VSPEX Proven Infrastructure, and pre-integrated converged infrastructure with VCE Vblock Systems.

Cisco kit and software integrated with offerings from EMC and VCE have generated significant momentum with customers and partners.

“Cisco and EMC have hundreds of joint channel partners and thousands of joint customers around the world.  Together, Cisco and EMC plan to accelerate this success with our mutual channel partners,” he said.

He added that EMC’s next-generation VNX technology will complement Cisco’s Unified Compute and Unified Fabric solutions, helping customers maximise their existing infrastructure and further simplify cloud deployments.



EMC transformed itself thanks to Channel

7361653728_ac8edc50eb_cEMC, which was celebrating the release of new tech which could see it take control of the mid-range datacentre market, claims that its rise to dominance is because of its Channel strategy.

Talking to ChannelEye, EMC’s Vice President of Global channel sales, Gregg Ambulos said that a few years ago the company did not have an effective channel strategy and relied on its own sales team.

“That was probably OK when we had only one product but then Joseph Tucci took over as CEO in 2001 and wanted a different approach and a much stronger channel,” Ambulos said.

Since then more than 65 percent of EMC sales come through its Channel and in the area of mid-range data centre boxes.  Also it is starting to notice that partners are starting to defect from rivals like IBM to join in.

Part of this is a strong product line.  EMC holds most of the mid-range data centre business on the basis of its strong server offerings.

Ambulos thinks that this will become more obvious as the new VNX range hits the streets.  The new VNX is a much easier box to sell as it is faster and cheaper than previous incarnations.

He said that the technology changes to the VNX range were driven by EMC’s partners some of which were involved in actually crafting the developments.

Ambulos said that while EMC will be running channel incentive programmes to sell the VNX range, these will be comparatively low key.  Channel partners need very little incentive to sell the VNX range and just really wanted to get started.


Don’t scrap fax services, distributor warns

6a00d83451bdba69e20105357f6f1d970b-450wiResellers and distributors might be better off forgetting to kill off their fax services, according to one Italian distributor.

Cesare Pedrazzi, who is the CTO of top Italian distributor Esprinet said that as part of a business plan to try and simplify his company’s IT systems, he thought it would be a good idea to kill off the fax service.

The distributor runs a highly complex network and really faxes in the network were a bit of a headache to look after. Esprinet runs on high tech ordering, with fairly low margins and mucking around with bits of paper was jolly annoying.

After all, Pedrazzi reasoned, who on earth sends faxes in this day and age? Faxes had gone the way of the pigeon as a valid means of communication.

However after taking the fax machines off-line it took only 15 minutes before customers were complaining about the loss of the service. Apparently while the fax might have been developed in the 19th century, a lot of distributors still depended on a fax based system.

“In the sort of complex system we run you just can’t afford to do that sort of thing,” Pedrazzi said. So the faxes went back online.

SAP about to get a good kicking from AS/400

ESPRINET01__CUSTOM_SAP is too inflexible and is being defeated by an AS400 legacy ERP software which is soon to be open sourced.

While the esoteric software outfit, which makes software that no one really understands, is jolly popular with distributors, it might actually be holding them back.

A top Italian distributor Esprinet has saved a fortune by owning the source code for an AS-400 legacy ERP system.

Speaking exclusively to ChannelEye , the CEO of Esprinet Alessandro Cattani said his company provided services to suppliers who were using his company’s services because they were hooked on SAP software.

He said that his company sells them services because the AS-400 legacy code is faster and more flexible than anything the distributors who use SAP ERP systems can write.

SAP software is less flexible and is difficult and expensive for businesses to write specific code for what they want,” Cattani said.

Esprinet owns the source code for the code and has a team which can churn out code when ever it is needed.

Cattani said that he recently had the chance to benchmark his AS-400 applications against and an SAP equivalent. They cleaned SAP’s clock managing to be 50 percent more efficient and cheaper, he said.

While SAP might not be too concerned that one company is doing rather well ignoring its software, it might be concerned that an Italian firm called SME-UP is planning to open source the software.

That means that some of the bigger suppliers would be wondering why they would shackle themselves to expensive ERP installations when with some nice old IBM box they could be as free as a bird.


EMC buys Aveksa

shut-up-and-take-my-moneyEMC has picked up Aveksa, an identity and access management specialist, through RSA in what one analyst said was a “long overdue” acquisition.

Aveksa will be rolled into RSA as part of RSA’s Identity Trust Management product group. EMC hopes the acquisition will take the best of Aveksa to improve RSA’s portfolio in enterprise, cloud and mobile access.

Knowing you are who you say you are is extra critical in businesses with extremely sensitive data, such as in health and finance. Stuffing that up can and does lead to enormous data breaches, embarrassing the company in front of customers and, worse still, losing customer data.

Aveksa specialises in constructing detailed user profiles as well as managing those identities, keeping security tight and making sure sensitive files reach the right eyes only. It already has plenty of customers in the finance sector, health, energy, retail, manufacturing, transportation and telcos.

Principal Ovum security analyst Andy Kellett said EMC/RSA desperately needed an acquisition of this character if it is to compete in the growing, and dramatically changing, identity management market.

“The disruptive influences of mobility and cloud will change device and infrastructure requirements,” Kellett said. “The requirement for risk-based authentication delivers the requirement for business intelligence and information led access controls – the more sophisticated threat landscape and the need to improve fraud detection rates all add to the need for change”.

Although the financial details of the deal were not disclosed, Ovum asserts that it is a sound buy. “The timing is right as disruptive influences such as cloud take hold of the market,” Kellett said. “The partner is right because of its business focused approach and identity as a service capabilities”.

“Finally, the requirement for RSA to extend out and offer more complete IAM is right and in our opinion long overdue,” Kellett said.


Lenovo rebrands storage gear

lenovo_hqLenovo and EMC recently cuddled up in a joint venture and the first LenovoEMC branded products are already hitting the market. However, as a side effect Lenovo is also rebranding some of its other storage products.

The Iomega brand seems destined for the bargain bin. It appears that it will be used solely for low-end storage solutions. The good stuff will feature the LenovoEMC brand.

“Effective immediately, the former Iomega-branded network storage products are available worldwide with new branding that reflects the LenovoEMC business while continuing to utilize the Iomega mark on entry-level consumer network storage products,” Lenovo said.

Lenovo’s high performance StorCenter px series is now the LenovoEMC px series, while the EZ Media series storage solutions and NAS gear will retain Iomega branding.

“With the transition from the highly successful stand alone Iomega brand to the power of the combined Lenovo and EMC brands, our Lenovo network storage solutions from the LenovoEMC joint venture will continue to evolve in features and capabilities as world class network storage that complements server products from the Lenovo Enterprise Product Group. This is an important element in Lenovo’s continued growth in the PC Plus world,” said Roy Guillen, vice president, Enterprise Product Group, Lenovo.

LenovoEMC today also announced an agreement with Acronis to provide True Image 2013 Lite PC backup software with all Lenovo EMC network storage products. The Lenovo EMC px series include three licenses for ATI Lite per product and Acronis will offer special pricing for additional upgrades and licences.

EMC and Eaton get friendly

cosyEaton has got chummy with EMC, with the diversified industrial manufacturer announcing it has joined the EMC Technology Partner Program.

It says it hopes to use the developmental resources provided in the program to design integrated power management services that help IT and data centre companies to enhance uptime and business continuity.

Primarily the company wants to develop the integrated capabilities of its Intelligent Power Manager software, which it says has VMware Ready and Citrix Ready certifications and lets users manage their power infrastructure remotely and directly through the VMware vSphere or Citrix XenCenter platforms.

It said that its customers could now build on EMC’s  integrated capabilities with VMware vCenter by using Eaton’s Intelligent Power Manager software to automate disaster recovery and business continuity processes directly from the VMware platform.

The announcement was accompanied with the standard quote from EMC, which said it was “pleased” that Eaton had joined its partner program.

EMC cosies up to SAP

cosyEMC has announced that it is moving to help its customers move workloads of SAP services to a next gen private cloud infrastructure.

The company also claims its helping to build a foundation for private cloud computing, which it hopes will keep it cosy with SAP and VMware by integrating their respective services capabilities and helping customers accelerate full-lifecycle transformation of SAP applications to virtualized x86 environments.

According to the company the new additions could help and IT companies and operations by simplifying the design, planning and operation of on-premise cloud computing infrastructures that take advantage of the latest EMC, SAP and VMware technologies.

Through a combination of services and products EMC, together with SAP and VMware, wants to enable customers running SAP solutions to simplify IT management and focus on innovation and competitive advantage while reducing costs. It says that its services tailored for private cloud optimisation of SAP products will help customers making the transformation to on-premise cloud computing to maximise productivity of SAP application-based workloads by documented the key components of a virtual stack designed to support a virtualised private cloud environment running SAP services.

The EMC Proven Solution for automated disaster recovery of SAP solutions is also claimed to outline how to extend private cloud infrastructures for disaster recovery across heterogeneous storage infrastructure as well as how to perform non-disruptive testing of disaster recovery plans. It is said to combine EMC RecoverPoint with VMware Site Recovery Manager to help provide customers disaster recovery using VMAX and VNX series interchangeably as production and disaster recovery storage for SAP applications.

Working in collaboration with SAP and VMware, EMC is also offering services designed to quickly and safely move workloads of SAP solutions to virtualized x86 environments that are high performing, easier and less expensive to manage.

Supply chain standard aims to eliminate counterfeit gear

server-racksCounterfeit iPhones, sunglasses and handbags have been around for years, but so have counterfeit IT products, and they tend to be a bit more dangerous and costly than a fake Gucci bag crafted from genuine imitation faux leather.

The Open Group has published a new technical security standard with the aim of improving supply chain safety and weeding out counterfeit products, or gear that has been tampered with. The Open Trusted Technology Provider Standard (O-TTPS) is a 32-page document containing a set of guidelines, requirements and recommendations that should mitigate the risk of acquiring counterfeit products, or products that were “maliciously tainted.”

The standard is being backed by the likes of IBM and Cisco. It should address concerns raised by governments and the US Department of Defense, which tends to be rather picky when it comes to networking gear. Junipar, Huawei, EMC, Raytheon, HP, Microsoft, the NSA, Booz-Allen Hamilton, Boeing and NASA are also on board, reports Network World.

It is still unclear when the group will start issuing accreditations, or how it plans to go about it, but the backers feel that the IT industry should get acquainted with the new standards. With such high profile names on board, the industry should listen closely.

Big outfits are expected to embrace the new standard first, but in doing so they will also reduce the risk for smaller businesses. Still, the best way of steering clear from dodgy routers and switches is to simply avoid buying gear from unknown companies altogether.

Lenovo to sell servers and storage

lenovo-logoLenovo, the world’s second largest PC maker, is planning to revamp its business strategy and refocus on its server and storage business over the next three years.

The PC slump has been hurting Lenovo, Dell and Hewlett Packard for several quarters and all traditional PC markers are now trying to reinvent themselves.

Dell wants to go private, HP is waiting for inkjet printers to make a comeback, while Lenovo seems keen focus on everything other than PCs.

Although its latest announcement indicates that Lenovo will make a serious enterprise server and storage push, it should be noted that the company is also betting big on smartphones and tablets. However, we don’t get to see that many of them in Europe, but Lenovo’s mobile gear is doing incredibly well in parts of Asia. In fact, Lenovo’s smartphone business accounts for about 20 per cent of the company’s revenue in mainland China, reports China Daily.

“We are looking for future profit generators, and the enterprise-level server and storage markets will surely fill that need,” said Chen Xudong, senior vice-president and general manager of Lenovo China. However, Chen stopped short of outlining Lenovo’s expectations for its server and storage gear.

The storage strategy seems off to a good start. On Tuesday Lenovo and EMC released their first co-branded server and storage products. The two outfits formed a joint venture last year to shift server and storage gear. It is hoped that the EMC alliance will help Lenovo fend off challenges from ZTE and Huawei in the Chinese market.

External storage up despite PC downturn

hdd-hugeAlthough PC sales fell off a cliff last year, makers of external disk storage seem to have had a rather good year. According to IDC’s latest disk storage report, revenue increased 4.7 percent in 2012, with a 2.3 percent year-on-year increase in Q4.

Worldwide sales totalled $24.7 billion last year, and total disk capacity shipped during the year surpassed 20 exabytes, up 27 per cent over 2011.

“FICON attached array sales and network attached storage (NAS) both helped drive the factory revenue increase during the quarter as companies invested in storage required to support mainframe environments and to deal with the continued growth in unstructured data,” said Eric Sheppard, IDC storage research director.

The open networked disk storage market grew 2.6 percent year-on-year in Q4 to hi $5.7 billion in revenues. EMC maintained its lead with a 30.7 percent revenue share in Q4, trailed by IBM and NetApp with 15 per cent and 11.6 percent respectively. HP and Hitachi tied in fourth position with market shares of 9.3 and 8.8 percent respectively. However, HP and Hitachi were the only players in the top five to lose share in Q4 2012.

In the total worldwide disk storage systems market EMC reigned supreme with a 24 percent share, followed by IBM and HP, in a statistical tie for second spot with 16.2 and 16 percent respectively. Dell and Netapp ranked fourth and fifth.