Tag: device activation

Apple ruled Christmas

two-applesA report from Flurry indicated that Apple seriously outdid its competitors over the Christmas period.

The metrics company said that of all the devices activated in the week up to Christmas Day, Apple ruled the roost with 51 percent of device activations.

Samsung devices took second place with 17.7 percent of activations, Nokia took 5.8 percent, Sony took 1.6 percent and LG managed a measly 1.4 percent.

Microsoft owns Nokia now so it could be said to be third in the pecking order.

Flurry Analytics said the figures indicated that the introduction of Apple’s iPhone 6 and iPhone 6 Plus had a “blockbuster” holiday season, beating the somewhat dismal gizmo trend.

Flurry also said that the largest number of app installs on Christmas Day, with 2.5 times the installs compared to any day in the previous three weeks.

The company also managed to track the type of device, with full size tablets taking 16 percent, small tablets 17 percent, “phablets” three percent, medium phones 58 percent and smalll phones seven percent.