Datto Businesses third annual Global State of the Channel Ransomware Report said that there was a fivefold increase in the number of MSPs reporting ransomware attacks on macOS and iOS platforms over the last year.
While other vendors hum and haw about whether it’s better to sell their kit to their “partners” while they knife them in the back by circumventing the channel, it seems to ChannelEye that Datto really does stick to its last.
Well that’s what just happened here in the Fairmont Rey Juan Carlos I, here in Barcelona, on the seventh floor.
The CEO and founder of Datto said today that he is going to quit these posts but will still remain on the board of directors.
Austin McChord said that he founded Datto 11 years ago when he was stuck in a basement, but has now grown the company into a behemoth with 1,400 employees with 14,000 managed service providers.
“I’m proud of the company we have built”, he said.
Dattocon opened, as so many of these IT conferences do, with a lot of flashing lights and noise. This conference held by Datto in Barcelona is really aimed at its MSPs, and there’s plenty of them here, along, of course with a load of vendors, hoping to help you keep your Office 365 and other IT products secure.
Datto wants to recruit more MSPs, and there’s a heap of vendors here seeking to woo the attendees here.
The outfit serves small and medium-sized enterprises (SMEs) through more than 3,000 MSP partners. Globally, Datto now serves more than 500,000 SMEs in over 130 countries through over 14,000 MSPs.
Datto said that its increasing investment in EMEA has created a wide-array of partner-focused employees, with product management teams and staff dedicated to building products, servicing, and supporting Datto partners. Datto continues to hire in EMEA.
Datto has recruited over 750 new MSP partners in EMEA since the start of the year, achieving over a 40 percent year-over-year increase.
Datto’s local workforce now has more than 230 European employees located across seven offices. In addition to the company’s data centres in the United Kingdom, Germany, and Iceland, Datto invested in a new data centre in the United Kingdom at the start of 2018, and is opening a new data centre in Germany in the first half of 2019, aiming to migrate European customers’ data in time for Brexit.
Paul Burns, chief technology officer at Technology Services Group said that the Datto and Autotask merger brought together two organisations, which has been fantastic for the channel,” commented.
“As a Datto partner, this is an exciting time for our business, and we are eager to see the rapid innovation cycle continue across all product lines.”
SMEs are increasingly outsourcing their IT needs to MSPs due to continued technology investment and stricter data regulations, providing tremendous growth opportunities for MSPs.
The attacks led to downtime, and for a small percentage the ransomware remained in the system and gave customers further grief down the line.
Antivirus software does not seem to be much good at protecting against ransomware and 94 percent of customers attacked said it had not prevented the attacks from happening.
The other problem area for users was around backup and restore. Those that had failed to invest in that technology left with severe headaches trying to get back up and running after a ransomware attack.
Datto thinks that first and foremost the channel education to the SME market had to continue.
Datto SVP Mark Banfield said: “Ransomware attacks are becoming so frequent that the term has recently been added to the Oxford English Dictionary. WannaCry and NotPetya made the headlines last year for their impact on larger firms, but this report highlights just how vulnerable SMBs are,” he said.
“There’s an existing perception that only bigger companies are targeted as they represent higher-value targets, but attacks are now so simple to initiate on a mass scale that cybercriminals no longer discriminate,” he added.
Most of the customers surveyed by Datto also shared their expectations that ransomware attacks would continue in the next couple of years.
“As the sophistication of ransomware variants continues to increase and they bypass traditional prevention measures, SMBs with limited in-house expertise and cyber security tools are struggling. The lack of understanding and capabilities are causing more to fall victim and here lies an opportunity for the channel. MSPs can become trusted partners, providing the ongoing tools, expertise and support required to mitigate ransomware and its impacts,” said Banfield.