Apparently the four were compelled to take the pledge after the CMA started peering into cloud service providers’ contract terms and tutting that they discriminated against consumers.
After making its pledge, BT had promised that “free accounts will not be terminated due to inactivity during the first 365 days of the contract”. It has also promised to give 90 days’ notice in writing when it wants to zap unused cloud backup accounts. It also “agreed to amend” its terms and conditions, which at present give it the right to unilaterally change prices on a whim.
Dropbox has promised not to kill customers’ accounts without notice. Apparently that right existed in the terms and conditions and no one spotted it.
Google has agreed to “ensure consumers are given an opportunity to remedy their breaches” before terminating their accounts, as well as giving 30 days’ notice of a price increase “or storage plan decrease”.
The search engine outfit will now ensure that consumers can bring legal proceedings in their local courts and under their local laws if it breaks the terms of its own contract
Mozy, which provides Windows and Mac OS X backup services, made much the same promises as BT and Dropbox.