What does this mean? According to Phil Gunning, channel manager at the company, channel players have been “victims of complexity. The point of any channel partnership for both parties is to reach more customers.”
He hit out at labels and jargon.
“Customers don’t care whether you’re a gold certified partner or if you’ve sat through hours of vendor training.”
His deProgramme, he claims, will eliminate red tape.
“The vast majority of channel programmes are broken. They’ve been too prescriptive without offering enough individual support or incentive for partners to thrive. Our most successful partners are the ones who work with us and take advantage of our resources to sell more and better support their customers.”
Databarracks will show off its services at Cloud Expo at the horrendous Excel conference centre, later this week.