Cisco claims that its channel strategy has “accelerated like hell” during the COVID-19 crisis.
Cisco’s Oliver Tuszik said that Cisco has not changed its messaging to the channel to transform their business even during a time of huge economic uncertainty for channel partners and their customers.
He added that Cisco’s has seen a huge acceleration among its partner community towards software and services selling over the last six months as a direct result of the COVID-19 crisis.
CrowdStrike has a new channel leader in the UK for Europe.
Amanda Adams is also the Senior Director, European Alliances at CrowdStrike and has worked at Cisco and Tenable. She will be based in London.
Adams said that the European market is a key area for CrowdStrike, ripe as it is for disruption by partners able to use next-generation cybersecurity solutions that stop customer breaches.
“Our partners are our biggest champions and I intend to help us pivot to supporting the MSP and MSSP market with new and exciting programmes.”
Cisco today announced the appointment of Elisabeth De Dobbeleer to lead its Partner Organisation for Europe, Middle East, Africa and Russia (EMEAR).
Dobbeleer moves into the role from her previous post as Cisco’s Vice President and Deputy General Counsel for EMEAR.
An experienced international leader, De Dobbeleer has held a variety of global and regional roles at Cisco across its Legal, Business Operations and Services teams for the past 18 years. Originally from Belgium, where she is based, she also spent eight years abroad in roles based out of APJC and the Middle East and Africa, and acts as an executive sponsor for key customers, as well as Kenya/East Africa.
Cisco has confirmed a wave of job cuts as part of a restructuring that it expects to cost it $300 million.
The vendor confirmed the cuts in a statement to the Wall Street Journal, but did not reveal how many of its 75,000 employees will be affected.
“This is part of an ongoing process of aligning our investments and resources to meet the evolving needs of our customers and partners”, it said.
Cisco CEO Chuck Robbins (pictured) told the assembled throngs at a 2019 partner shindig that nearly 90 percent of his outfit’s business was through the channel.
He said that Cisco was committed to doing business through its partners and our partners are bringing such value to Cisco customers, particularly as it makes its transition to software, helping customers adopt and gain value out of the software assets.
“I’m sure that’s been part of it, but we’ve just been very committed that as we go through the transition we’ve gone through, we’re going to do it with our partners. I’ve joked with people that in many cases, I don’t know what that might look like, but we are committed to doing it”, he said.
Cisco has added new specialisations and incentives to its partner programme as it shifts its business towards subscription and lifecycle selling.
Cisco introduced a new “Lifecycle Incentives Programme” to push partners to do more than just resell its products and instead drive software activation and adoption among customers.
Cisco claims this is the first business specialisation focused on “customer experience”.
Logicalis UK announced that it had been awarded a place on Jisc Services Network Equipment framework, under three lots: Lot 3 Cisco, Lot 8 F5, and Lot 8 Infoblox.
Logicalis was named as the top-ranked supplier for Cisco solutions to the sector and is the only nominated F5 supplier.
Logicalis has boosted its IoT capabilities after taking over the European wide Cisco-focused Internet of Things (IoT) and Operational Technology (OT) team from Hopf Vertriebsgesellschaft.
The addition of this European team will bolster Logicalis UK’s IT and OT capabilities, making it the only UK Cisco partner able to offer an integrated IT and OT service.
SHI has reported record H1 revenue of nearly $5 billion thanks to increased sales with vendors including Cisco and Apple.
SHI said that income for the six-month period ending 30 June 2019 rose 6.7 percent year on year to $4.9 billion.
The tech industry could be facing a downturn after Cisco announced some lacklustre predictions for the fourth quarter.
Cisco showed sales for the three-month period ending 27 July climbing six percent to $13.4 billion. But CEO Chuck Robbins said that the last month of the quarter “didn’t feel like a normal Q4 finish”, triggering Q1 revenue growth guidance of between zero and two percent.
Cisco is expanding its Marketing Velocity brand to help partners transform how they market their gear.
According to Cisco, the initiative is “first-ever” comprehensive programme to support partners’ digital transformation. The big idea is to drive revenue opportunities.
The expansion has been designed to enable partners, Cisco said, from elevating their market practices and delivering marketing funds, to enablement tools that accelerate field activation.
Networking giant Cisco has spruced up its channel digital marketing programme.
The vendor said that the customer buying process is increasingly going digital with two-thirds of B2B transactions starting online with users 60 per cent towards deciding before they even speak to a channel salesperson.
In an announcement, Cisco said that to make it easier for channel partners to increase their digital marketing skills, the vendor is launching a Marketing Velocity programme.
IBM, Fanuc and Cisco are the leading companies in the Industrial Internet sector, according to the latest “Thematic Scorecard” for the industrial automation sector from GlobalData, a leading data and analytics company.
The three companies all gained the highest Thematic score (five out of five) in GlobalData’s Thematic Scorecard for the industrial automation sector. A Thematic score of five out of five indicates that this theme will significantly improve their future performance.
Cisco is mulling another security purchase to build out its growing portfolio.
The tech giant is in talks to purchase Signal Sciences, a Los Angeles cybersecurity startup in which Cisco already has a relationship. Five-year-old Signal Sciences is a web application security company that develops software to protect applications running in private data centres and the cloud.
Cinos Communications Services (CCS) has become the first Cisco 2 tier partner to deliver a Full Service Coverage/Service First contract in the UK and Ireland.
The agreement with long-term social enterprise customer Provide CIC, takes away the requirement to purchase support at the point of sale.
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