Tag: chicken

There’s fowl play in the gaming industry

rooster-71685_640There’s surprise news in the gaming industry after Digital Extremes, the outfit which made Warframe, has been taken over by a Chinese chicken company.

Sumpo Food Holdings, a Chinese agricultural company that describes itself as “one of the well-known chicken meat products suppliers in Fujian” has taken an eggceptional steak in Digital Extremes [ surely eggstremes. Ed].

Sumpo scratched out 58 per cent of the company shares leaving a poultry 3 per cent to Perfect World.

It cost Sumpo the breast part of $73.2m to buy the outfit which is a sign that the games industry has legs and is not clucked as many had suspected.

Analysts have henpecked the company saying that Sumpo is a chick when it comes to the gaming industry. But the company thinks the extra cash will help it rule the roost.

Digital Extremes CEO James Schmalz  said that this partnership will further empower to continue making Warframe bigger and better with full control over its destiny.

Others think that he is just playing chicken with the rest of the industry and could end up stuffed.