Tag Archives: channel

IBM prepares channel for millennials

dellyBiggish Blue is predicting that things are going to change now that the millennial generation has entered the workforce.

IBM projects that by the year 2020 millennials will be the dominant generation in its company and its channel partners.

To deal with this IBM’s Mike Gerentine, global vice-president of channel marketing has set up   the IBM Emerging Leaders Initiative and recruited 40 millennial participants – 20 from IBM’s staff and 20 from channel partners that work together in a buddy system. more»

Cisco promises partners a sticky end

 honey1Cisco Systems executives have been promising their channel partners that its Cisco ONE Software Suite will be stickier than a hive of bees who stuck super glue on their feet and went skating on the honey combs.

Cisco ONE (Open Networking Environment) is a software licensing program that provides flexibility for customers to acquire the latest software for infrastructure. more»

Dell puts Hammer on the table

Hammer logoMajor channel player Dell said it has appointed distie Hammer as an international OEM covering its complete portfolio.

The partnership means Hammer will sell into 40 verticals including military, defence, media, entertainments and telecommunications.

Gerard Marlow, general manaer at Hammer said that his company’s experience in bespoke server design helps it to be a Dell OEM.  more»

Sennheiser hires channel woman

Jane WheelerHeadset and UC manufacturer Sennheiser said it has created a post of reseller sales manager and hired a woman for the role.

Jane Wheeler will be reseller sales manager for Sennheiser Comms.

Her job will be to work with the channel, build relationships and affiliations and to educate resellers about the products, build training programmes, organise events and provide support for resellers selling products to people. more»

Databarracks helps reseller victims

Clouds in Oxford: pic Mike MageeCloud service company Databarracks said it has introduced a reseller network called the deProgramme.

What does this mean?  According to Phil Gunning, channel manager at the company, channel players have been “victims of complexity. The point of any channel partnership for both parties is to reach more customers.”

He hit out at labels and jargon. more»