Tag Archives: channel

Dell puts Hammer on the table

Hammer logoMajor channel player Dell said it has appointed distie Hammer as an international OEM covering its complete portfolio.

The partnership means Hammer will sell into 40 verticals including military, defence, media, entertainments and telecommunications.

Gerard Marlow, general manaer at Hammer said that his company’s experience in bespoke server design helps it to be a Dell OEM.  more»

Sennheiser hires channel woman

Jane WheelerHeadset and UC manufacturer Sennheiser said it has created a post of reseller sales manager and hired a woman for the role.

Jane Wheeler will be reseller sales manager for Sennheiser Comms.

Her job will be to work with the channel, build relationships and affiliations and to educate resellers about the products, build training programmes, organise events and provide support for resellers selling products to people. more»

Databarracks helps reseller victims

Clouds in Oxford: pic Mike MageeCloud service company Databarracks said it has introduced a reseller network called the deProgramme.

What does this mean?  According to Phil Gunning, channel manager at the company, channel players have been “victims of complexity. The point of any channel partnership for both parties is to reach more customers.”

He hit out at labels and jargon. more»

Swivel hires reseller channel man

truckAnup Vora has been appointed reseller channel manager by Swivel Secure.

Last year, Swivel moved to a single tier channel way of selling and the company said this appointment is its next stage in its reseller programme.

Swivel has authentication products and the company believes resellers can include its offerings as part of their enterprise portolios. more»

Symantec reveals plans for EMEA partners

symantecSymantec resellers need not fear getting the chop as the security company unveils its new channel strategy .

Although a little light on detail, when asked about the current size of its partner channel and the ideal size of a future channel, Symantec’s VP of EMEA partner management, Mark Nutt, confirmed that having the right channel mix was more important than the overall size. more»

EMC transformed itself thanks to Channel

7361653728_ac8edc50eb_cEMC, which was celebrating the release of new tech which could see it take control of the mid-range datacentre market, claims that its rise to dominance is because of its Channel strategy.

Talking to ChannelEye, EMC’s Vice President of Global channel sales, Gregg Ambulos said that a few years ago the company did not have an effective channel strategy and relied on its own sales team. more»