Normally getting into the video and media market is limited to those channel specialists. Ooyala thinks it can be made easier for those looking to get a foot into broadcasters and media firms.
The video monetisation specialist has rolled out its solutions partner programme, which is designed to attract IT partners that can sell a range of products from video production workflow to analytics and video monetisation. It wants partners with the data skills that can help broadcasters go digital.
Ooyalal thinks that VARs or MSPs are in the best position to pull together a solution that can help its target market get into a position where they are ready to take advantage of the latest digital technology.
Channel partners have the advantage of signing up for a scheme that has a customer base that is likely to have digital needs that go beyond simply the video and could want more.
Ooyala CEO, Issac Vaughn said that Ooyala wanted customers to thrive in the future of TV delivery and production.
“ Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” he said.