Big Blue is very busy with its cloud data services and data analytics and today has penned an agreement with Twitter aimed at enterprises and developers.
The deal means IBM will deliver cloud data services with Twitter built in – meaning that companies can use analytics to mine meaningful data from the flood of tweets that hit cyber space every day.
IBM described Twitter as unlike any other data source in the world because it happens in real time, and is public and conversational.
IBM claims it can separate the signal from the noise by analysing tweets with millions of data points from other data that is public.
The deal means that developers can search explore and examine data using its Insights for Twitter service on Bluemix.
The company said it can also analyse Twitter data by configuration Biginsights on Cloud and combine the tweets with IBM’s Enterprise Hadoop-as-a-service.
It has already given 4,000 of its own staff access to Twitter data.
Enterprise IT firm IBM doesn’t think that people trust the cloud enough and has introduced tools to help developers strengthen their offerings.
The recipe is called Bluemix which although it sounds as it might be a kind of cement, is actually IBM’s platform as a service (PaaS).
Bluemix is intended to help build applications to use the benefits of cloud computing without stumbling into the quagmires of compliance, regulation and performance that are the baggage of public clouds.
It has introduced a private application programming interface (API) as part of Bluemix and that lets developers build cloud which connect data from legacy back end systems and link them to mobile and social networking applications.
Bluemix gives access to a cloud hosted in an IBM cloud centre, more or less anywhere across the world. Developers will be able to use services from IBM’s Bluemix catalogue including Watson APIs for data analutics and its Aspera data integration tools.
Customers will have the choice of using an IBM data centre in their own country, to avoid regulatory problems companies might face as well as giving better performance because public clouds have so-called “noisy neighbours”.
B2B startups are being given the chance to get up to $120,000 worth of credit if they buy into the IBM cloud.
The company said it wants to provide entrepreneurs with “instant infrastructure” to launch businesses and use their resources to code, build, scale and bring their products to market.
IBM is also offering the startups the chance to connect into its enterprise client base which, it said, are always looking to startups to help them with their own problems.
The global programme includes access to BM’s Bluemix platform that includes over 75 runtimes and services. Bluemix provides integration with Twitter, high speed data transfer tools, application health and performance monitoring services and database as a service (DaaS).
IBM estimates that by 2016 a quarter of all apps will sit on the cloud and 85 percent of new software is built for the cloud.
Entrepreneurs are also being offered technical support and consulting using IBM’s 43 “Innovation Centres”, and incubator space in Silicon Alley.