The market for customised backup appliances reached $1 billion worldwide in the fourth quarter of last year.
This market represents standalone disk products that use software, disk arrays, server engines, and more specifically data coming from backup software.
IDC said that the market for this kind of kit rose by four percent in 2014 and generated revenues of $3.26 billion.
Annual capacity in 2014 rose by 42.8 percent compared to 2013 to a staggering 2.68 exabytes.
Liz Conner, a research manager at IDC, said reasons for the rise in revenues included better software, data tiering, file sharing, data analytics and more investment in integrated systems.
In the fourth quarter, top of the storage pile was EMC with 63.8 percent market share, dwarfing the other players Symantec (11.5%), IBM (6.7%), HP (4%) and Quantum (2.3%).
Distributor Avnet said it has introduced a programme called Altitude aimed at small and medium sized businesses.
The programme promotes EMC storage and back up devices and aims to help its resellers offer VNXe storage and Data Domain backup products.
The scheme centres around an online configuration tool that lets resellers calculate price for the EMC products without needing to contact Avnet. Using a secure portal, the configurator is available at all times.
Lee Bushnell, EMC business manager at Avnet UK (pictured), said that the programme will help resellers to secure lucrative revenue streams with attractive pricing.
Resellers can avail themselves of training on the portal along with sales information, data sheets and product training.
Data management firm Quantum said it has introduced a new channel programme.
The programme – aimed at managed service providers (MSPs) and value added resellers (VARs) offer a cloud back up service using Quantum’s virtual dedupe appliances and vmPro back up software.
The programme uses capacity based, all software subscriptions services which lets VARs and MSPss brand, market and sell Backup as a Service (BaaS). The offering scales as revenue grows and so Quantum thinks that reduces up front capital hardware expenses.
The programme includes online sales and pre-sales training at no charge; customisable matering material; free access to Quantum software for trial and demonstration and technical and support training.