British people are falling in love with e-commerce and a new eMarketer report claims their enthusiasm for buying things they don’t need and can’t afford with money they don’t have will drive UK business-to-consumer e-commerce sales up to £62.49 billion this year.
It gets better – by 2017 the figure may hit £89.73 billion, or 16 percent of total UK retail sales. However, the figures include digital travel sales. The volume of retail e-commerce sales this year may be £44.06 billion and they will represent 70.5 percent of B2C e-commerce sales in 2013. The share is expected to rise to 72.5 percent by 2017.
Although the average UK buyer often ranks as the top spending e-commerce consumer worldwide, non-UK people are starting to play a notable role in B2C sales. IMRG speculates that online retail sales made by non-UK people will total £10 billion this year, up from £7.4 billion in 2012.
Mobile e-commerce is also showing signs of growth. Sales from mobile phones and tablets are expected to increase 71.8 percent year-on-year to £6.6 billion, that’s 15 percent of total UK e-commerce sales. In 2017 they will hit £17.2 billion. Possibly.
Most online shoppers are after clothes, sports goods, household goods, travel arrangements, accommodation, tickets, music, films, newspapers and books. British fashion outlets are doing particularly well, unlike their counterparts in the rest of the world. Many people are still reluctant when it comes to buying clothes online, but fashion shops in the UK are offering free shipping and generous return policies.