Insecurity outfit Avast has named a third UK distributor to get the AVG product range out there before more partners.
Avast has signed up Northamber as part of a cunning plan to increase its channel sales this year. AVG was initially called Grisoft and grew to become one of the biggest brands in desktop and mobile security apps. It also offers a range of related services, including AVG Cleaner for Android and Mac. The company is now headquartered in Amsterdam.
Avast was founded out of Prague in 1988. It has since emerged as one of the leading online security firms and is reported to control more than a fifth of the global antivirus software market. Though it is better known for its security software, Avast has branched out into other verticals — earlier this year, the company launched a new initiative to reveal the best Wi-Fi hotspots, using crowdsourced data.
Avast acquiried AVG to “gain scale, technological depth, and geographical breadth” and so it can “take advantage of emerging growth opportunities in internet security, as well as organizational efficiencies.”
Northamber will be handling the AVG small business products, which include CloudCare and Managed Workplace, which provide remote monitoring and management.
Northamber joins CMS and Sigma Software Distribution, which was signed up by the vendor last September, as the firm’s UK distributors.
Avast Software has closed its acquisition of AVG which was announced in July.
CEO Vince Steckler said the move will allow the two traditional security software companies to better compete in today’s competitive security market.
Avast said it would acquire AVG for $1.3 billion. The deal brings AVG’s anti-virus, remote monitoring and management, Internet security, mobile security and cloud security offerings to Avast’s own anti-virus, mobile security, email security and file server offerings. In total, the combined companies will protect 400 million endpoints, of which 160 are mobile.
There is a huge overlap in the two companies’ business processes, as well as a “fair amount” of overlap in the product portfolios. Initially the pair will run as two separate brands in the consumer space with a combined security engine on the back end that will be available starting in January. Avast has not yet decided whether it will combine the brands of the two corporate portfolios.
The pair will have a single partner programme, likely incorporating Avast’s partners into the AVG program. AVG has a bigger partner network and both sets of partners will have access to the full set of solutions of both vendors under the combined programme.