Tag: Ativ

Samsung may be about to ditch desktops

samsung-aioSamsung might not be the first name that comes to mind when you think of desktop PCs, but the Korean giant had a handful of interesting products, including some stylish all-in-ones. Sadly though, it might be getting out of the market just as it was starting to look like it was about to make its mark.

According to the Korea Times, Samsung has decided to ditch its desktop business, which was deemed unprofitable. Instead, Samsung wants to devote itself to tablets and laptops.

“Demand for conventional desktop PCs is going down,” a Samsung Electronics official told the Korea Times. “We will allocate our resources to popular connected and portable devices.”

Another Samsung official said the company is restructuring its PC business through product realignment toward profitable products – and desktops don’t appear to be very profitable at the moment.

Oddly enough, Samsung launched its latest all-in-one PC last week and the Atic One 5 Style is quite a looker. Sadly though, while AIOs might be pretty, they don’t seem to be generating plenty of cash .

On the other hand, Samsung’s decision to throw in the towel should be welcomed by competing vendors. After all, Samsung spent billions developing and marketing its Galaxy smartphone range and now it’s certain that it won’t to the same in the PC space.