That’s according to Digitimes Research (DR), which predicts that Apple will continue to take the lead, managing to ship over 54 million units this year. While this sounds healthy, that’s a predicted decline of 16/6 percent.
The so-called “white box” market will see the biggest decline, with a drop of 20 percent. Margins on these products are super slim.
DR gives estimates for the different vendors’ shares of the market – with Apple accounting for 24.5 percent, Samsung 16.3 percent, Lenovo 5.3 percent, Asustek 4.2 percent, Google 1.7 percent, Acer 1.7 percent, and Amazon only 1.6 percent.
Meanwhile, a report in Chinese language Economic Daily News said that Amazon has cut orders of tablets, sourced by Compal and Quanta by as much as 30 percent.
Compaq has the lion’s share of Amazon tablet business, churning out 80 percent of them compared to Quanta’s 20 percent, the Economic Daily News said.