Tablets drive ad impressions

Keep taking the tabletsA survey showed that the Apple iPad accounted for the majority of mobile advertising impressions.

The report, from Opera Mediaworks, is US based and focuses on the third quarter.

There wasn’t a slump for mobile advertising during the summer, the company said, bucking previous years’ trends.

The Apple iOS system grabbed 44 percent of impressions and 50 percent of revenue – that’s based on Opera M’s ad platform, which serves 60 billion ad impressions a month.

But if you substract the iPad from the equation, iPhone and Android are level pegging at 31 percent and 30.3 percent, respectively.

The report showed tablet market share has doubled with iPad and Android tablets accounting for 10 percent of all impressions. That’s compared to the same period in 2012, when tablets seized only five percent of impressions.