Because, according to market intelligence firm ABI Research, other vendors including Asus, Lenovo and Amazon are fighting hard for third place and creeping up on the leaders.
These emerging vendors are set to experience a compound annual growth rate (CAGR) of 22.8 percent between 2014 and 2019. Lenovo, for example will ship 21 million tablets by 2019.
Samsung saw a 35 percent decline in growth between Q1 2014 and the second quarter, while Apple saw a 19 percent decline.
In the first quarter, Apple and Samsung had a hefty 72 percent of the marketplace but their combined market share dropped to 66 percent and that’s the way things are headed.
In fact, ABI Research thinks that advanced and mature markets are experiencing a stall in growth, partly because tablets don’t need replacing every few years like notebook PCs.