Disappointing shipment numbers for tablets last year are forcing vendors to contemplate their marketing navels and come up with new ideas.
According to Digitimes, one way vendors want to turn the market round is to persuade their suppliers to slash the cost of their components so they can cut prices on production.
And Apple, the wire reports, had disappointing sales of the iPad Air 2 and iPad mini 3, which were launched last autumn.
Sales of HTC products and Xiaomi products haven’t been that brilliant either.
Apple is rumoured to be introducing a 12-inch iPad that it hopes will cause waves of excitement.
The problem is that once you have a tablet, there isn’t much desire to get a new one that’s shinier unless you’ve more money than sense.
Apple appears to believe it can launch all sorts of new applications for the 12-inch iPad when it appears.