Sony bemused at PS4 success

PS4Even the marketing people at Sony can’t work out why its PS4 is selling so well.

Sony is cleaning Microsoft’s clock in the console wars despite the fact that the two products are pretty much the same spec with the same price.

It has sold more than 10 million PS4 consoles have been sold in the nine months since launch. It’s a bigger number than anyone anticipated, and even  the president of Sony’s Worldwide Studios, Shuhei Yoshida, doesn’t know why.

He was a bit nervous because he did not completely understand what’s happening. Sony has had marketing people look into this early success, and have found that a lot of PS4 owners did not own a PS3, or any last-gen console at all.

He said that normally when you see a great sales number, instinct tells us we should be concerned about future sales. If Sony sold this number of units at this stage in the game there would be no more consumers it can sell to in the future.

It seems that is not the case and a lot of the PS4s are being flogged to those who have never owned one of Sony’s consoles in the past.

It does not answer the question why, but according to our nephew it is because the Xbox does not have as many good games as the PS4 yet.