Snow is a Software Asset Management outfit and it expects a channel will help it meet growing demand for software asset management support.
A SAM skills shortage is looming and as a result customers will be leaning more on partners to make sure they can help them plug the expertise gap.
To support the increased channel focus the firm has launched a partner portal, updated its programmes with more emphasis on joint marketing opportunities.
The company said that it will make sure the channel can perform the function customers will be looking for the vendor is encouraging partners to use its training facilities with the Snow Academy, which is an online learning platform.
Urban Bucht, global vice president partners at Snow Software announced that he will be developing partner relationships and he will be bringing on new partners to provide greater reach in the market.