The move is part of a cunning plan to expand its Partner Connect programme in the region.
Partners joining the programme include eCraft Oy in the Nordics, who will become SnapLogic’s as a Master Reseller/Distributor across Finland and Sweden and is tasked with helping the company build local sales channels and grow awareness of the brand.
Germany-based dtms will embed SnapLogic into its contact center and CX AI offering to help capture the attention of its existing customers in Germany, Austria and Switzerland, while TmaxSoft will use SnapLogic to simplify the application and data integration process across cloud, on-premise and hybrid infrastructure.
Other businesses joining SnapLogic’s partner network include London-based Identity Methods, Abacus Consulting, KETL, Inviqa, Torry Harris Business Solutions, Minordata, Shift Technologies and NPP Solutions.
Coles said that the swift growth of the outfit’s channel programme highlights the key role SnapLogic has to play in the digital transformation journey many businesses are undertaking.
“Looking forward, we’re aiming to further grow our channel presence in EMEA to more than 30 quality partnerships by the end of 2018 and we’ll be hosting our first EMEA partner forum towards the end of the year.”