Canalys said that GDPR data regulations are going to lead to revenue for the channel particularly from the SME customer base.
Forecasts from Canalys have highlighted the security spending that is going to come across Europe as firms get themselves compliant with the data protection regulations.
The analyst house is predicting a 16 percent increase in the Western and Central Eastern European security market, reaching $11.5 billion in 2018.
Some customers are better prepared than others with the channel heartlands of the SME community needing a bit of help from resellers.
Canalys senior analyst Nushin Vaiani said large businesses are well informed on information security regulations, with resources in place to ensure compliance.
“With ransomware threats such as WannaCry causing havoc, shareholders will be more willing to accept increased data security and compliance budgets to protect their long-term investment,” Vaiani said.
“SMBs naturally have fewer resources, putting constraints on implementation. But there are potentially massive fines for non-compliance with GDPR, putting SMBs under threat of bankruptcy. Businesses must take action now to safeguard from this danger,” Vaiani added.