The barcode printing, labelling and EPC/RFID company has announced that it will be expanding and developing its Business Partner network across Europe.
It has launched a campaign called “Year of the Channel” which it says will focus on increasing its support for existing business partners and actively recruiting new VARS, complementing those already participating in its European Partner Programme.
The company boasts it has seen great success since initially introducing its Prestige Partner Programme in 2010 and has brought in more than 100 new VARs in its European programme.
SATO hopes the campaign will build on the achievements so far and continue the search for new complementary partners.
The Prestige Partner Programme comprises three tiers with SATO now focusing on building up the two upper tiers – Premier and Champion. Within this the company continues to look for partners with market specialisation, application specialisation, specific technical skills, value-added qualities within a target market segment.
These include the retail sector, food and quick service restaurants, manufacturing, transportation and logistics as well as healthcare and government.
Vendors enrolled in the programme, SATO promises, will benefit from comprehensive training and technical services packages as well as marketing tools and funds that help generate sales leads.
As part of the effort, SATO has redesigned and relaunched its Business Partner Portal, which provides access to a large variety of valuable marketing resources, moving it on to a new technology platform allowing for a more user friendly interface and more effective communication within the network.