Digitimes reports that Samsung wants some component suppliers for its display business to slash their prices, in some cases by as much as 30 percent during this quarter.
The display business not only services the creation of monitors and TVs made by Samsung, but also, and in this case more crucially, displays on smartphones.
Samsung has seen its market share on tablets and smartphones show something of a decline in 2014 and wants to reverse that trend.
The same report said that Samsung is also slashing prices on its OLED displays in a bid to attract more customers to the technology. Expensive to develop, OLED needs volumes to sell in order to achieve payback for the R&D.
Lenovo and Dell are both likely customers for OLED displays – a significant design win for Samsung if the report proves to be true.